Marketing Automation Analyst

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

The Opportunity

As a Marketing Operations Analyst on our Marketing Operations team, you will play a key role in demand generation activities by working closely with the marketing team and other cross-functional teams to analyse marketing metrics, assess performance, and recommend optimisations to help improve efficiency and achieve demand generation goals. You will also be reponsible for maintaining and optimising martech systems and integrations, continually searching for innovative solutions that help the Sales and Marketing teams to cost-effectively create more demand. 
 
Key Responsibilities
 
Technology & Data Management

• Proactively monitor MarTech platforms and data workflows to identify problems, engaging colleagues to understand and solve 
• Champion data integrity across all MarTech platforms; own marketing database hygiene and data requests (e.g. segmentation, list creation, uploads, cleaning of duplicates, data consistency) 
• Master MAP (Hubspot) to create structure and optimize processes that improve the efficiency and effectiveness of marketing activities 
• Explore MarTech enhancement (e.g. GenAI) that help unlock efficiencies, champion adoption and run point on admin-related duties for Marketing-owned platforms 
• Manage Salesforce CRM and MAP integrations with other MarTech platforms to streamline process, troubleshoot issues and maintain data flow 
• Manage lead scoring and ensure effective handoff of marketing leads to Business Development, Sales and CS teams. 

Reporting & Analysis

• Work with others on the Marketing team to develop, track and implement processes and reporting on Marketing influence, CAC, ROI, Paid site visits, MQLs, CTRs, etc. Identify trends and make recommendations to improve performance. 
• Monitor, analyze, and report marketing contribution to pipeline, program ROI, bookings and Contact activity in dashboards and reports 
• Contribute to weekly metric discussions with marketing leaders and other colleagues as needed 
• Leverage analysis of marketing performance to inform lead generation strategies, and make recommendations to optimise 

Expertise Required

• 5+ years of experience in Marketing Operations and/or strategy role in a high growth SAAS environment 
• You know and understand Marketing & Sales funnel metrics and management 
• Highly proficient in HubSpot, Salesforce and Microsoft suite  
• Experience with tools like web chat, Funnel.io (analysis), paid advertising platforms, Google Analytics, website CMS and optimisation tools  
• Skilled at measurement, reporting and analysis including attribution approaches  
• Driven by data with experience using ‘test and learn’ frameworks  
• Applies domain knowledge and attention to detail to refine marketing processes and drive efficiencies 
• Communicates effectively with colleagues and has an open to learning mindset 
• Break work and problems down into manageable pieces; convey, receive and interpret ideas, present tailored information to Marketing or cross-functional audiences  
• Self-starter with the ability to take initiative, prioritize and thrive in a very fast-paced environment 

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self
  We show up authentically, are self-aware and always strive to be better.
• See it. Own it. Solve it.
  We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
• Together We’re Better
  We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Poppulo is an equal opportunity employer.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.
Poppulo is an equal opportunity employer.
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