Marketing Brand Specialist- Contract

PlayStation is seeking a Marketing Brand Specialist for their Global Games Marketing team in San Mateo, CA (Hybrid). This contract role involves tactical support and execution of marketing and commercial activities for upcoming games across multiple devices and platforms. Key responsibilities include asset management, global compliance reviews, storefront coordination, and integrated marketing collaboration. The ideal candidate is highly organized, adaptive, self-sufficient, and passionate about gaming and marketing, with 2+ years of business or administrative experience.

Must Have

• Brief in global tactical plans and assets for development and localization
• Track development, feedback, and audit assets
• Manage global asset submissions to international and local review teams
• Manage ESRB and Legal reviews of assets
• Work with Global Brand Managers to manage and audit storefront updates and optimization
• Work closely with internal horizontal teams to develop and review marketing tactics
• Experience working across multiple teams and stakeholders to gather, reconcile, and summarize feedback
• Experience and understanding of basic business operations and marketing principles
• Experience contributing to and/or leading go-to-market campaigns
• Maintain confidentiality with privileged information
• Excellent collaboration skills
• Excellent written and verbal communication skills
• Excellent organizational skills
• Ability to concurrently manage multiple projects and drive to completion under self-direction
• 2+ years of business and/or administrative experience
• At least a Bachelor’s degree in Business Administration or equivalent

Good to Have

• Experience working with creative and media agencies
• Deep knowledge of games on multiple platforms including live service and mobile games
• Passion for marketing, gaming, and video game culture
• Marketing experience

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Marketing Brand Specialist | Global Games Marketing

San Mateo, CA (Hybrid)

We are looking for a Marketing Brand Specialist to join the global brand marketing team. This role will report to the Brand Manager on the Global Games Marketing team.

This role will be responsible for tactical support and execution of marketing and commercial activities for upcoming games across multiple devices and platforms. The position requires high levels of organization, collaboration, and communication. Applicants for this position should be highly organized, adaptive, and self-sufficient professionals who have the desire to develop expertise in the planning and execution of global marketing campaigns.

Responsibilities

• Asset Management and Coordination: Brief in global tactical plans and assets for development and localization, working with internal and external creative and media agencies. Track development, feedback, and audit assets prior to distributing to Global Marketing, Global Horizontal Teams, Territory Marketing Teams, and internal digital asset management system.
• Global Compliance Reviews: Manage global asset submissions to international and local review teams, as well as compliance groups for feedback and clearances. Manage ESRB and Legal reviews of assets. Collate and return collective feedback to stakeholders.
• Storefront Coordination: Work with Global Brand Managers to manage and audit storefront updates and optimization across PS5 and PC, including asset management, copy updates, and storefront merchandising in partnership with platform teams for game updates and promotional activities.
• Integrated Marketing Collaboration: Work closely with internal horizontal teams to develop and review marketing tactics to support the Games Marketing strategy and live service season campaign, including media, social, CRM, and retail channels.

Requirements:

• Experience working across multiple teams and stakeholders to gather, reconcile, and summarize feedback.
• Experience and understanding of basic business operations and marketing principles with critical thinking and prioritization skills.
• Experience contributing to and/or leading go-to-market campaigns.
• Experience working with creative and media agencies is preferred.
• Maintain confidentiality with privileged information.
• Excellent collaboration skills, working well with others in high-pressure environments.
• Excellent written and verbal communication skills. Experience presenting to partners at multiple levels and ability to distill information into clear plans and actions.
• Excellent organizational skills.
• Ability to concurrently manage multiple projects in different stages and drive to completion under self-direction. Strong tracking and follow-up skills.
• Deep knowledge of games on multiple platforms including live service and mobile games preferred
• Passion for marketing, gaming, and video game culture.

Related experience/education:

• 2+ years of business and/or administrative experience. Marketing experience preferred.
• At least a Bachelor’s degree in Business Administration or equivalent.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.