Senior Lifecycle Marketing Manager

LegalZoom is seeking a highly motivated, experienced, and innovative Senior Lifecycle Marketing Manager to own and optimize the customer journey. This role involves defining, designing, and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention across email and SMS channels. The manager will lead cross-functional campaign execution, own end-to-end QA and performance, and drive improvements through experimentation and system changes.

Must Have

• Define, design, and build data-driven lifecycle programs from ideation to acquisition, expansion, and retention.
• Lead and manage cross-functional campaign execution with Product, Marketing, Sales/Care, Martech, and Brand & Creative teams.
• Own end-to-end QA and performance, define success metrics, monitor, and deliver readouts.
• Skilled in understanding and making prioritization trade-offs to balance speed with quality.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Minimum of 5 years of experience in marketing, with at least 3 years in direct lifecycle marketing.
• Technical abilities in marketing platform automation technologies, including building email and SMS campaigns.

Good to Have

• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies.
• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.
• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.
• Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

Perks & Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

​​Where we work

We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

While this position is remote, we encourage and at times, require in-person collaboration at our offices.

Position Overview:

The Lifecycle Marketing organization at LegalZoom is hiring a highly motivated, experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketers and own and optimize the customer journey. The ideal candidate will be a strategic thinker, data-driven marketer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns. This pivotal role offers the opportunity to directly own the end-to-end (E2E) customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organization.

You will

• Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey.
• Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process.
• Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes.
• Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality.
• Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed.

You have :

• Bachelor's degree in Marketing, Business, or related field or relevant experience.
• Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing.
• Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.
• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs.
• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.
• Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts.
• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.

LegalZoom is a remote-first company and the national range for this role is $104,600 - $139,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.