Global Partner Activation & Commercial Customer Marketing Leader

The Global Partner Activation & Commercial Customer Marketing Leader is responsible for driving partner-led demand, accelerating adoption of VMware platform solutions, and delivering a high-impact commercial customer marketing strategy. This field-based, partner-facing role leads a team of Regional Partner Activation Managers and orchestrates global partner sales, enablement and marketing initiatives, commercial customer nurture programs, CIO customer programs, and sales plays aligned to Broadcom’s strategic priorities.

Must Have

• Lead a team of Regional Partner Activation Managers and the development and execution of global partner sales, adoption, enablement and marketing programs.
• Drive awareness and adoption of VCF through scalable co-marketing, demand generation, and GTM activation motions.
• Manage partner campaign frameworks, messaging, content localization, and activation kits.
• Own the global commercial segment marketing strategy, including segmentation, buyer insights, messaging, and multi-touch nurture journeys.
• Build and run nurture campaigns that drive private cloud adoption, VCF platform modernization, upgrade motions, adoption plays, and renewals.
• Develop commercial-focused VCF assets, case studies, and customer advocacy motions.
• Create and operationalize global sales plays for commercial and partner routes to market.
• Deliver one-to-many and one-to-one enablement sessions and event strategy with distributors and focus partners.
• Equip partner sellers with pitch decks, talk tracks, competitive positioning, objection handling, and customer journey toolkits.
• Support annual partner business plans and quarterly business reviews with strategic focus partners.
• Analyze partner performance, pipeline health, certification progress, and VCF adoption baselines globally.
• Identify co-marketing and activation opportunities to accelerate partner-led sales.
• Work closely with Global Partner Programs, Partner Sales, Commercial Sales leadership, BU PnP, and Partner Ops.
• 12+ years in partner sales, marketing, customer programs, demand generation and/or GTM leadership in enterprise technology.
• Deep understanding of partner ecosystems, distribution, Enterprise & Commercial customer segments, adoption & consumption services and customer success motions.
• Experience building sales plays, enablement frameworks, and campaign strategy.
• Strong field-facing communication skills.
• Ability to translate complex technology strategy into clear, compelling marketing narratives.
• Highly analytical, metrics-driven, and able to manage global programs across multiple regions.

Good to Have

• Background in software, cloud, infrastructure, SaaS, or virtualization markets.
• Proven track record leading regionally based partner GTM motions and teams.
• Strong cross-functional leadership across sales, marketing, product, and partners.
• Ability to work in a fast-paced environment undergoing transformation.

Perks & Benefits

• Discretionary annual bonus
• Equity
• Medical plan
• Dental plan
• Vision plan
• 401(K) participation including company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• Company paid holidays
• Paid sick leave
• Vacation time
• Paid Family Leave and other leaves of absence

Job Description:

The Global Partner Activation & Commercial Customer Marketing Leader is responsible for driving partner-led demand, accelerating adoption of VMware platform solutions, and delivering a high-impact commercial customer marketing strategy. This field-based, partner-facing role leads a team of Regional Partner Activation Managers and orchestrates global partner sales, enablement and marketing initiatives, commercial customer nurture programs, CIO customer programs, and sales plays aligned to Broadcom’s strategic priorities.

You will collaborate closely with global field sales, commercial sales, Partner SEs, partner business managers, BU product and marketing teams, and distributors to build and execute integrated partner activation, enablement and demand generation plans that drive pipeline, bookings, and partner profitability.

Key Responsibilities

1. Global Partner Activation Leadership

• Lead a team of Regional Partner Activation Managers and the development and execution of global partner sales, adoption, enablement and marketing programs across resell, distribution, and services partners.
• Drive awareness and adoption of VCF through scalable co-marketing, demand generation, and GTM activation motions.
• Manage partner campaign frameworks, messaging, content localization, and activation kits aligned to global priorities.
• Partner with regional marketing teams to ensure consistent execution and partner experience globally.

2. Commercial Customer Demand Generation & Marketing Strategy

• Own the global commercial segment marketing strategy, including segmentation, buyer insights, messaging, and multi-touch nurture journeys.
• Build and run nurture campaigns that drive private cloud adoption, VCF platform modernization, upgrade motions, adoption plays, and renewals.
• Develop commercial-focused VCF assets, case studies, and customer advocacy motions tailored to SMB, mid-market, and Corporate customers.
• Partner with sales to deliver aligned commercial customer plays that support pipeline acceleration and customer success adoption and consumption plans.

3. Sales Plays & Partner Enablement

• Create and operationalize global sales plays for commercial and partner routes to market.
• Deliver one-to-many and one-to-one enablement sessions and event strategy with distributors and focus partners.
• Equip partner sellers with pitch decks, talk tracks, competitive positioning, objection handling, and customer journey toolkits.
• Collaborate with Partner SEs to align technical and sales enablement into unified playbooks.

4. Joint Business Planning & Partner Growth

• Support annual partner business plans and quarterly business reviews with strategic focus partners.
• In partnership with the Regional Partner Activation Managers, analyze partner performance, pipeline health, certification progress, and VCF adoption baselines globally.
• Identify co-marketing and activation opportunities to accelerate partner-led sales.
• Drive partner advocacy, customer success storytelling, and proof-of-value assets into the field.

5. Cross-Functional Collaboration

• Work closely with Global Partner Programs, Partner Sales, Commercial Sales leadership, BU PnP, and Partner Ops to ensure program alignment.
• Partner with Finance, Sales Ops, Legal, and BU Product teams to ensure compliance and consistency.
• Collaborate with regional leaders and distributors to support local execution and feedback loops.

Required Skills & Experience

• Bachelor's degree preferred. Relevant year's experience in lieu of a degree may be considered.
• 12+ years in partner sales, marketing, customer programs, demand generation and/or GTM leadership in enterprise technology.
• Deep understanding of partner ecosystems, distribution, Enterprise & Commercial customer segments, adoption & consumption services and customer success motions.
• Experience building sales plays, enablement frameworks, and campaign strategy.
• Strong field-facing communication skills; able to engage executives at partners and internal stakeholders.
• Ability to translate complex technology strategy into clear, compelling marketing narratives.
• Highly analytical, metrics-driven, and able to manage global programs across multiple regions.

Preferred Qualifications

• Background in software, cloud, infrastructure, SaaS, or virtualization markets.
• Proven track record leading regionally based partner GTM motions and teams.
• Strong cross-functional leadership across sales, marketing, product, and partners.
• Ability to work in a fast-paced environment undergoing transformation.

Success Measures

• Increased partner-led pipeline and conversion to VCF.
• Increased partner focus on customer success, VCF adoption and consumption.
• Execution and measurable impact of commercial nurture campaigns.
• Partner satisfaction, engagement, and enablement utilization.
• Growth in partner certifications, sales play adoption, and customer wins.
• Effective alignment across global and regional sales and marketing teams.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $106,900 - $190,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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