Marketing Business Consultant

As a Marketing Business Consultant, you will be the primary contact for one of our product teams, acting as a link between Marketing and the business with the mandate to make decisions. The role is strategic, tactical, and operational, focusing on developing marketing strategies, driving campaigns, and monitoring KPIs based on product team goals. You will also be responsible for Lead Generation and/or Performance Marketing, translating data and customer insights into effective strategies.

Must Have

• Hold workshops and develop marketing strategies in close collaboration with the Product Team
• Plan, coordinate, and execute lead-generating campaigns across Denmark, Norway, Sweden, and Germany
• Define relevant KPIs and continuously monitor performance
• Contribute targeted campaign content with a focus on SEO/GEO
• Ensure successful launches of new product features for new and existing customers
• Maintain brand identity and tone of voice across channels
• Proactively advise on lead generation and new market trends
• Manage tactical and operational responsibility for Lead Generation and/or Performance Marketing
• Report continuously to both the Product Team and Marketing
• Conduct minor market research and analyze data
• Prepare presentations and communicate strategies and results to stakeholders

Good to Have

• Experience in an international context
• Experience from a SaaS company
• Knowledge of Norwegian and Swedish

Perks & Benefits

• Supportive Marketing team with high fives
• Ambitious, professional, and focused environment with humor
• Modern office facilities
• Attractive health and pension scheme
• Lunch arrangement with dedicated chefs
• Access to fitness center
• Active staff association with various events

Marketing Business Consultant

• Full-time

Job Description

Marketing Business Consultant

Do you want to help set the direction for marketing in a SaaS company where data, creativity, and business go hand in hand? Do you understand how to translate data and customer insights into strategies and campaigns that make a real difference – and do you have solid experience with Lead Generation and/or Performance Marketing? Then you might be the one we welcome as our new Marketing Business Consultant.

Your role in Marketing

As a Marketing Business Consultant, you will be Marketing's primary contact point for one of our three product teams. You will act as a link between Marketing and the business – and have the mandate to make decisions on behalf of Marketing.

The role is broad, covering strategic, tactical, and operational aspects. Based on the Product Team's goals, you will develop sharp marketing strategies in collaboration with your colleagues, drive campaigns forward, and follow up on agreed KPIs. At the same time, you will be responsible for the tactical and operational work within Lead Generation and/or Performance Marketing.

How you create value in the role

You will be the one who ensures direction, coherence, and progress – both in strategy work and in execution. Specifically, you will:

• Hold workshops and develop marketing strategies in close collaboration with the Product Team.
• Plan, coordinate, and execute lead-generating campaigns across Denmark, Norway, Sweden, and Germany.
• Define relevant KPIs and continuously monitor performance.
• Contribute targeted campaign content with a focus on SEO/GEO.
• Ensure successful launches of new product features for both new and existing customers.
• Maintain our brand identity and tone of voice sharp and consistent across channels.
• Proactively advise on lead generation and new market trends.
• Manage tactical and operational responsibility for Lead Generation and/or Performance Marketing.
• Report continuously to both the Product Team and Marketing.
• Conduct minor market research and analyze data.
• Prepare presentations and communicate strategies and results to stakeholders.

This makes you a strong match

You have a strategic and consultant-oriented view of things – but you are also the type who gets things done. Personally, you are creative, curious, and full of ideas, but also structured and detail-oriented. You get energy from building relationships across the organization and thrive in an environment where the pace changes, ambitions are high, and there is room for both focus and humor.

We are looking for you who have:

• A relevant higher education in marketing, communication, business, or similar.
• Minimum 4–5 years of experience with B2B marketing, preferably in an international context and very preferably from a SaaS company.
• Documented experience with strategic marketing planning, campaign execution, and lead generation.
• Strong analytical skills and experience with KPI reporting and data-driven decision-making.
• The ability to collect and translate customer data into sharp marketing strategies and effective campaigns.
• Extensive knowledge of SEO, inbound marketing, and digital campaign tools.
• Fluent Danish and English in writing and speaking – and preferably knowledge of Norwegian and Swedish.
• Strong presentation and communication skills.
• A creative approach to generating relevant leads in markets that are constantly changing.

What you become a part of

With us, you don't just get a role with responsibility and influence – you also land in a Marketing team where we help each other, work together, and send high fives across the table when something succeeds. There is room to be both ambitious, professional, and focused, while also having plenty of good laughs.

And then there's everything else that makes everyday life extra good:

Modern office facilities, an attractive health and pension scheme, and not least a lunch arrangement where the chefs truly pamper you with food. You also get access to our fitness center and an active staff association that organizes a wealth of wonderful events.

Salary: Salary according to qualifications. The position is permanent and 37 hours/week.

Workplace: Olof Palmes Allé 20, Aarhus N.

Application deadline: January 4, 2025

Does this sound like something for you?

Send us your CV and application, briefly describing your experience, goals, and results.

We expect to hold the 1st interview in week 4 and the 2nd interview in week 5. If you are invited to the 2nd interview, you should expect to prepare a small case study and complete 2 online tests – a cognitive test and a personality test.

If you have questions about the position, you are welcome to contact Marketing Manager, Henriette Lundfold at tel. +45 60 36 14 11.

Briefly about Stakeholder Intelligence:

Many may know us best for our solution, SurveyXact. We are a relatively independent sub-company within Rambøll. Our goal at Stakeholder Intelligence is to provide customers with insights and knowledge that lay the foundation for sustainable change in their companies, institutions, organizations, and in society overall.

Today, Stakeholder Intelligence encompasses a range of solutions that help public and private companies organize knowledge collection, analyze data, and translate it into concrete initiatives and changes that make a real difference in everyday life.

Marketing Department

We are currently eight in the team with different expertise in design, text, content, and marketing.

We have marketing responsibility for all SaaS products in Stakeholder Intelligence. Our brands are SurveyXact, PeopleXact, and Hjernen & Hjertet.