Marketing Communications Assistant

This role is for a Marketing Communications Assistant in the Publishing team, focusing on games PR and influencer marketing. The assistant will support impactful campaigns, manage media and influencer relationships, coordinate assets, and contribute creative ideas to amplify game titles across earned media and social channels. It's an opportunity for someone early in their career to gain hands-on experience in a creative, collaborative, and inclusive environment.

Must Have

• Draft press releases, media alerts, and other PR copy.
• Maintain and update media lists across gaming, entertainment, and lifestyle outlets.
• Coordinate press and influencer outreach under guidance from senior team members.
• Monitor and report on media and influencer coverage for campaigns and launches.
• Research and identify influencers across platforms such as Twitch, YouTube, TikTok, and Instagram.
• Support the day-to-day running of content creator programs, including product key distribution and merchandise mailouts.
• Track influencer content performance and sentiment for campaign reporting.
• Contribute to campaign planning process.
• Collaborate with internal teams (social, community, marketing, creative) to ensure alignment with PR and influencer activities.
• Assist with event planning and execution, including previews and conventions.
• Help create media/influencer kits, presentations, and campaign summaries.
• Stay up to date with gaming industry news, trends, and influencer platforms.
• Strong written and verbal communication skills with an understanding of brand tone of voice.
• Organised, detail-oriented, and able to manage multiple tasks simultaneously.
• Enthusiastic about games and gaming.
• Understanding of PR and influencer marketing principles.
• Familiarity with live streaming platforms e.g. Twitch, YouTube, and short-form content trends e.g. TikTok, Reels.

Good to Have

• Previous relevant experience through work, internships, or personal projects, in PR, influencer, social media, or marketing.
• Familiarity with media monitoring tools and influencer platforms e.g. Keymailer, Lurkit, CreatorIQ.
• An interest in simulation games.

Perks & Benefits

• Competitive salary and benefits package
• Success-based annual bonus
• Share option schemes
• Life assurance
• Private family healthcare
• Flexitime working hours
• Enhanced maternity/paternity leave
• In-house subsidised catering
• Support with relocation
• Cycle to Work scheme
• Free bike servicing
• Social activities and events

An independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, the company captivates players worldwide with immersive and authentic game worlds. The modern studio is located in a vibrant technology hub. The talented team are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

We welcome applications from all, however please note that this role is not eligible for visa sponsorship.

WHAT’S THE ROLE?

We’re looking for a passionate and organised individual to join our Publishing team. This is a fantastic opportunity for someone early in their career to gain hands-on experience in games PR and influencer marketing. You’ll support the team in delivering impactful campaigns that connect our games with players around the world, helping to manage media and influencer relationships, coordinate campaign assets, and contribute creative ideas to amplify our titles across earned media and social channels.

WHAT YOU’LL BE DOING

• Draft press releases, media alerts, and other PR copy.
• Maintain and update media lists across gaming, entertainment, and lifestyle outlets.
• Coordinate press and influencer outreach under guidance from more senior team members.
• Monitor and report on media and influencer coverage for campaigns and launches.
• Research and identify influencers across platforms such as Twitch, YouTube, TikTok, and Instagram.
• Support the day-to-day running of our content creator programs, including product key distribution and merchandise mailouts.
• Track influencer content performance and sentiment for campaign reporting.
• Contribute to campaign planning process.
• Collaborate with internal teams (social, community, marketing, creative) to ensure alignment with PR and influencer activities.
• Assist with event planning and execution, including previews and conventions.
• Help create media/influencer kits, presentations, and campaign summaries.
• Stay up to date with gaming industry news, trends, and influencer platforms.

WHAT YOU’LL BRING

• Strong written and verbal communication skills with an understanding of brand tone of voice.
• Organised, detail-oriented, and able to manage multiple tasks simultaneously.
• Enthusiastic about games and gaming.
• Understanding of PR and influencer marketing principles.
• Familiarity with live streaming platforms e.g. Twitch, YouTube, and short-form content trends e.g. TikTok, Reels.

BONUS IF YOU HAVE

• Previous relevant experience through work, internships, or personal projects, in PR, influencer, social media, or marketing.
• Familiarity with media monitoring tools and influencer platforms e.g. Keymailer, Lurkit, CreatorIQ.
• An interest in simulation games.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at the company, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: recruitment@frontier.co.uk