New Market Launcher - GTM

HappyRobot

Job Summary

HappyRobot is an AI-native operating system for the real economy, focusing on supply chain and industrial operations. They aim to provide true autonomy by combining real-time data, specialized AI, and orchestrating intelligence. The company has raised $62M and is backed by Y Combinator, Andreessen Horowitz, and Base10. They are seeking a GTM Market Launcher to drive go-to-market execution, revenue, customer acquisition, and expansion within a specific product pod. This role involves hands-on execution and cross-functional leadership with Product, Engineering, Marketing, and Operations.

Must Have

  • Proven experience leading GTM, sales, or revenue functions.
  • Strong track record of owning and achieving revenue targets.
  • Experience managing complex, multi-stakeholder sales cycles.
  • Ability to operate as both a leader and hands-on contributor.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Strong cross-functional collaboration experience.
  • Familiarity with CRM and GTM tooling (Salesforce, HubSpot).
  • Entrepreneurial, ownership-driven mindset.

Perks & Benefits

  • Opportunity to work at a high-growth AI startup.
  • Fast Growth - Backed by a16z and YC, on track for eight figure ARR.
  • Ownership & Autonomy - Take full ownership of projects and ship fast.
  • Top-Tier Compensation - Competitive salary + equity.
  • Comprehensive Benefits - Healthcare, dental, vision coverage.
  • Work With the Best - Join a world-class team of engineers and builders.

Job Description

Department

Operations

About HappyRobot

HappyRobot is the AI-native operating system for the real economy—a system that closes the circuit between intelligence and action. By combining real-time truth, specialized AI workers, and an orchestrating intelligence, we help enterprises run complex, mission-critical operations with true autonomy.

Our AI OS compounds knowledge, optimizes at every level, and evolves over time. We’re starting with supply chain and industrial-scale operations, where resilience, speed, and continuous improvement matter most—freeing humans to focus on strategy, creativity, and other high-value tasks.

You can learn more about our vision in our Manifesto. HappyRobot has raised $62M to date, including our most recent $44M Series B in September 2025. Our investors include Y Combinator (YC), Andreessen Horowitz (a16z), and Base10—partners who believe in our mission to redefine how enterprises operate. We’re channeling this investment into building a world-class team: people with relentless drive, sharp problem-solving skills, and the passion to push limits in a fast-paced, high-intensity environment. If this resonates, you belong at HappyRobot.

Role Overview

We are seeking a GTM Market Launcher to own and drive go-to-market execution within a pod at HappyRobot. You will be accountable for revenue outcomes, customer acquisition, and expansion within your pod, acting as the primary GTM owner across sales, pipeline strategy, and customer success alignment. This role combines hands-on execution with leadership, working cross-functionally with Product, Engineering, Marketing, and Ops to scale repeatable GTM motion.

What You’ll Do

  • Own the go-to-market strategy and execution for your pod, translating company-level objectives into clear plans that drive revenue, adoption, and retention.
  • Lead the GTM function within your pod, coordinating closely with Sales, Solutions, and Customer Success to ensure alignment across the full customer lifecycle.
  • Be accountable for pipeline generation, deal execution, forecasting, and revenue targets for your pod.
  • Lead and support complex sales cycles from discovery through close, engaging senior stakeholders and navigating multi-threaded buying processes.
  • Build, manage, and maintain a healthy and predictable pipeline with strong coverage and velocity.
  • Develop trusted relationships with key customer stakeholders, acting as a strategic advisor and ensuring long-term value creation.
  • Work closely with Product, Engineering, and Marketing to relay customer feedback, influence roadmap priorities, and refine GTM messaging.
  • Experiment with, refine, and document GTM motions within your pod, contributing to scalable and repeatable playbooks across HappyRobot.

Must Have

  • Proven experience leading GTM, sales, or revenue functions.
  • Strong track record of owning and achieving revenue targets, including new business and expansions.
  • Experience managing complex, multi-stakeholder sales cycles.
  • Ability to operate as both a leader and hands-on contributor in a fast-paced environment.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Strong cross-functional collaboration experience, particularly with Product and Engineering teams.
  • Familiarity with CRM and GTM tooling such as Salesforce, HubSpot, or similar platforms.
  • Entrepreneurial, ownership-driven mindset with comfort operating in ambiguity.

Why join us?

  • Opportunity to work at a high-growth AI startup,
  • Fast Growth - Backed by a16z and YC, on track for eight figure ARR.
  • Ownership & Autonomy - Take full ownership of projects and ship fast.
  • Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
  • Comprehensive Benefits - Healthcare, dental, vision coverage.
  • Work With the Best - Join a world-class team of engineers and builders.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don’t wait for someone else to solve it — we lead with accountability and expect the same from those around us.

Craftsmanship

Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for “just fine.” We sweat the details because details compound. Whether it’s a product feature, an internal doc, or a sales call — we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build — even when nobody’s watching.

We are “majos”

Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. “Majo” is our way of saying: be a good human. Be approachable, helpful, and warm. We’re building something ambitious, and it’s easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.

Urgency with Focus

Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We’re running a high-speed marathon — not a sprint with no strategy.

Talent Density and Meritocracy

Hire only people who can raise the average; ‘exceptional performance is the passing grade.’ Ability trumps seniority. We believe the best teams are built on talent density — every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players — that’s how we win.

First-Principles Thinking

Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don’t copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It’s how we build what others think is impossible.

8 Skills Required For This Role

Team Management Cross Functional Communication Forecasting Budgeting Unity Game Texts Cross Functional Collaboration Salesforce