Marketing Creative Producer
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more.
We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.
As a Marketing Creative Producer for Growth Marketing, you will own the production pipeline for one or more of EA Mobile’s top games or franchises. You will help support creative leads and drive production needs across internal teams, external partners, and licensors to deliver final creative assets. In close partnership with EA Mobile game studios, as well as Growth leaders across Product Marketing, Growth Creative, Communications and Platform Marketing, the assets you deliver will increase player acquisition, retention, and engagement. Finally, you will manage creative marketing asset pipelines with our studio teams, and creative agency partners, working collaboratively to understand the game and to produce assets that bring creative campaigns to life. This role will report to the Director of Growth Creative Services.
Responsibilities:
● Responsible for building and maintaining asset production schedules for creative production, testing, and delivery across internal and external partners
● Responsible for arranging vendor pitching sessions and pricing per job
● Reconcile vendor pricing against budgets to ensure within forecast scope, partnering with Operations and Finance on budget management
● Responsible for delivery of Game Studio creative source assets to vendors
● Manage vendors to produce work on time and to budget
● Manage the delivery of the assets for review by Creative Lead and consolidate feedback from all key stakeholders, including Product Marketing, Licensor, and Legal
● Responsible for managing updates to creative production trackers with relevant information and deliverables
● Delivery of final creative assets to respective teams
Build relationships with external agency partners to establish trust and efficiency in driving the production of marketing creative assets throughout the entire workflow, from concept, to source materials, internal reviews, through to completion and delivery.
● Maintain a high standard of creative asset quality and execution.
● Build relationships with leaders including, Creative Strategy, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
Qualifications:
● Knowledge of and or deep passion for mobile gaming
● Bachelor’s Degree or equivalent in business or related field
● 3+ years of experience in mobile marketing, product marketing, or creative production
● Creative-minded project manager who can bring stories and ideas to life as a team
● Experience supporting and managing production assets within a cross-functional team
● Proficiency in project management tools such as AirTable, Jira, ClickUp, or Asana
● Strong project management skills
