Marketing Data Analyst

The Business Performance department is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a data analyst for our Marketing Analytics team. The scope of responsibility of this team includes budget optimization for user acquisition for our games at the scope of tens of million dollars per game, analyses of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and a lot more. Our goal is making sure we bring the best and most relevant players to its games in the most efficient and effective way.

Responsibilities

• Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
• Daily support of ongoing analytical needs of the marketing department managers & teams
• Establish and monitor success metrics that measure and explain the impact of the marketing activities
• Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
• Run ad-hoc and in-depth analyses of the different Marketing activities and trends
• Support decision making based on data
• Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games

What we expect

• B.A/BSc in a highly quantitative field such as mathematics industrial engineering economics statistics or equivalent academic knowledge
• At least 5 years of hands-on data analysis and story-telling experience
• Proven experience with measuring online success and identifying optimization opportunities
• Excellent understanding of online marketing metrics
• High proficiency in SQL with demonstrated experience in querying large complex datasets
• Strong Excel / Google Sheets skills
• Experience with data visualization tools such as Qlik Sense and Looker
• A solid grasp of statistical significance models and tools

Desired

• Marketing metrics of user funnel, user acquisition KPI’s

What we offer

A Workplace Designed for Your Well-Being

• Comfortable Environment: Ergonomic chairs and desks to support your health. Beautifully designed spaces that inspire creativity.
• On-Site Amenities: Gym, yoga room, and music room for relaxation and rejuvenation.
• Delicious Perks: 5-star breakfast to kickstart your day. Freshly made coffee, shakes, and afternoon salads by our in-house barista.
• Health & Wellness: Full health insurance coverage for your peace of mind.
• Growth Opportunities: Learning and training programs to enhance your personal and professional skills.
• Vibrant Culture: Happy hours, team events, and plenty of opportunities to connect with colleagues.

Join us and experience a workplace where your well-being, growth, and enjoyment come first!

What's next?

Send us your CV

1. Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.

Test task

2. Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.

Professional Interview

3. This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.

Meeting with HR

4. After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.

Meeting with the VP / CEO

5. In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.

Ready to start

6. Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.

First day at work

7. You're ready to begin life at Plarium. Welcome, friend.

Keeping in touch

8. We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.