Marketing Manager
Job Description
- Knowledge of the publishing industry
- Manage and optimize paid media campaigns (search, social, video, display)
- Allocate budget to increase subscriptions and content exposure
- Create email marketing campaigns (sales and automated journeys)
- Forge paid and organic partnerships
- Develop copy, creative, and offers for conversion
- Partner with editorial for promotions
- Conduct quality assurance for campaign collateral
- Bachelor's degree and 3-5 years marketing experience
- Proven paid media management experience
- Extensive project management experience
- Knowledge of advertising platforms
- Experience with subscription business models
- Medical, Dental, and Vision insurance
- 401(k) with company match
- Hybrid office working policy
- Summer Hours
- Paid time off
- Flexible Spending and Commuter programs
- Multiple Life insurance options
- Disability coverage
- Tuition Assistance
- Voluntary benefits (Identity Theft Protection, Pet Insurance, Legal Assistance)
- Employee Assistance Program
- Family friendly benefits
- Employee discounts
- Employee Social Networks
Job Title: Marketing Manager, Scientific American
Location: New York (Hybrid Working Model)
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and follow @SpringerNature
About the Brand
Scientific American, the oldest continuously published magazine in the U.S., reaches millions of people each month through its print magazine, app, social media and on ScientificAmerican.com. We publish expert-written opinions and feature stories; news and feature articles by leading journalists; and award-winning graphics, art and multimedia. Visit scientificamerican.com and follow @ScientificAmerican / @Sciam
About the Role
Scientific American is searching for a dynamic Marketing Manager to help support our subscription revenue goals. You will be managing and optimizing paid media campaigns across social and search with an aim at driving conversions and creating greater brand awareness. You’ll have a combination of skills from planning and executing marketing campaigns and an ability to coordinate resources from a variety of supporting teams, including technology, product, editorial and more. You have exemplary attention to detail and are very comfortable working with data, AB testing campaigns, and you continuously strive for better results.
This role is located in our New York City office on a hybrid working model. This role reports to the Director of Marketing.
Responsibilities:
Manage and optimize paid media campaigns across search, social, video, and display
Allocate paid media budget to increase subscriptions and the exposure of our content, newsletters, podcast, and brand
Create email marketing campaigns for one-off sales and automated journeys
Forge paid and organic partnerships with other publishers, podcasts, and newsletters
Brainstorm ideas for copy, creative, and offers with a focus on conversion rate
Partner with editorial to infuse newsroom content and voice into promotions
Conduct quality assurance (QA) of all campaign collateral to ensure accuracy
Experience, Skills & Qualifications:
Bachelor’s degree plus 3-5 years of marketing experience
Proven experience in paid media management, with a strong understanding of search, social, and video advertising
Extensive project management experience
Knowledge of advertising platforms
Knowledge of the publishing industry
Experience working with subscription business models
Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:
Medical, Dental and Vision
401(k) with company match and contribution
Hybrid office working policy, Summer Hours, and paid time off
Flexible Spending and Commuter programs
Multiple Life insurance options
Disability coverage
Tuition Assistance
Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance
Employee Assistance Program
Family friendly benefits and a variety of employee discounts
An array of Employee Social Networks
US Annualized Base Salary Range: $85,000 - 110,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work HERE.
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.
For more information about career opportunities in Springer Nature please visit our career page HERE.
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