Marketing Manager

1 Week ago • 3-5 Years • Marketing • $85,000 PA - $110,000 PA

Job Summary

Job Description

Scientific American is seeking a dynamic Marketing Manager to support subscription revenue goals. This role involves managing and optimizing paid media campaigns across social and search to drive conversions and increase brand awareness. The ideal candidate will have a blend of skills in planning and executing marketing campaigns, coordinating with various teams (technology, product, editorial), and a strong ability to work with data, conduct A/B testing, and continuously improve results. The position is based in the New York City office with a hybrid working model and reports to the Director of Marketing.
Must have:
  • Manage and optimize paid media campaigns (search, social, video, display)
  • Allocate budget to increase subscriptions and content exposure
  • Create email marketing campaigns (sales and automated journeys)
  • Forge paid and organic partnerships
  • Develop copy, creative, and offers for conversion
  • Partner with editorial for promotions
  • Conduct quality assurance for campaign collateral
  • Bachelor's degree and 3-5 years marketing experience
  • Proven paid media management experience
  • Extensive project management experience
  • Knowledge of advertising platforms
  • Experience with subscription business models
Good to have:
  • Knowledge of the publishing industry
Perks:
  • Medical, Dental, and Vision insurance
  • 401(k) with company match
  • Hybrid office working policy
  • Summer Hours
  • Paid time off
  • Flexible Spending and Commuter programs
  • Multiple Life insurance options
  • Disability coverage
  • Tuition Assistance
  • Voluntary benefits (Identity Theft Protection, Pet Insurance, Legal Assistance)
  • Employee Assistance Program
  • Family friendly benefits
  • Employee discounts
  • Employee Social Networks

Job Details

Job Title: Marketing Manager, Scientific American

Location: New York (Hybrid Working Model)

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and follow @SpringerNature

About the Brand

Scientific American, the oldest continuously published magazine in the U.S., reaches millions of people each month through its print magazine, app, social media and on ScientificAmerican.com. We publish expert-written opinions and feature stories; news and feature articles by leading journalists; and award-winning graphics, art and multimedia. Visit scientificamerican.com and follow @ScientificAmerican / @Sciam

About the Role 

Scientific American is searching for a dynamic Marketing Manager to help support our subscription revenue goals. You will be managing and optimizing paid media campaigns across social and search with an aim at driving conversions and creating greater brand awareness. You’ll have a combination of skills from planning and executing marketing campaigns and an ability to coordinate resources from a variety of supporting teams, including technology, product, editorial and more. You have exemplary attention to detail and are very comfortable working with data, AB testing campaigns, and you continuously strive for better results.

This role is located in our New York City office on a hybrid working model. This role reports to the Director of Marketing.  

 

Responsibilities: 

  • Manage and optimize paid media campaigns across search, social, video, and display 

  • Allocate paid media budget to increase subscriptions and the exposure of our content, newsletters, podcast, and brand 

  • Create email marketing campaigns for one-off sales and automated journeys 

  • Forge paid and organic partnerships with other publishers, podcasts, and newsletters 

  • Brainstorm ideas for copy, creative, and offers with a focus on conversion rate 

  • Partner with editorial to infuse newsroom content and voice into promotions 

  • Conduct quality assurance (QA) of all campaign collateral to ensure accuracy 

 

Experience, Skills & Qualifications: 

  • Bachelor’s degree plus 3-5 years of marketing experience

  • Proven experience in paid media management, with a strong understanding of search, social, and video advertising

  • Extensive project management experience 

  • Knowledge of advertising platforms 

  • Knowledge of the publishing industry 

  • Experience working with subscription business models

Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:

  • Medical, Dental and Vision

  • 401(k) with company match and contribution

  • Hybrid office working policy, Summer Hours, and paid time off

  • Flexible Spending and Commuter programs

  • Multiple Life insurance options

  • Disability coverage

  • Tuition Assistance

  • Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance

  • Employee Assistance Program

  • Family friendly benefits and a variety of employee discounts

  • An array of Employee Social Networks 

US Annualized Base Salary Range: $85,000 - 110,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work HERE.

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit our career page HERE.

#LI-EG1

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About The Company

We are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing. Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts.

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