Marketing Manager

Scientific American is searching for a dynamic Marketing Manager to help support our subscription revenue goals. You will be managing and optimizing paid media campaigns across social and search with an aim at driving conversions and creating greater brand awareness. You’ll have a combination of skills from planning and executing marketing campaigns and an ability to coordinate resources from a variety of supporting teams, including technology, product, editorial and more. You have exemplary attention to detail and are very comfortable working with data, AB testing campaigns, and you continuously strive for better results.

This role is located in our New York City office on a hybrid working model. This role reports to the Director of Marketing.  

Responsibilities: 

• Manage and optimize paid media campaigns across search, social, video, and display 

• Allocate paid media budget to increase subscriptions and the exposure of our content, newsletters, podcast, and brand 

• Create email marketing campaigns for one-off sales and automated journeys 

• Forge paid and organic partnerships with other publishers, podcasts, and newsletters 

• Brainstorm ideas for copy, creative, and offers with a focus on conversion rate 

• Partner with editorial to infuse newsroom content and voice into promotions 

• Conduct quality assurance (QA) of all campaign collateral to ensure accuracy 

Experience, Skills & Qualifications: 

• Bachelor’s degree plus 3-5 years of marketing experience

• Proven experience in paid media management, with a strong understanding of search, social, and video advertising

• Extensive project management experience 

• Knowledge of advertising platforms 

• Knowledge of the publishing industry 

• Experience working with subscription business models

Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:

• Medical, Dental and Vision

• 401(k) with company match and contribution

• Hybrid office working policy, Summer Hours, and paid time off

• Flexible Spending and Commuter programs

• Multiple Life insurance options

• Disability coverage

• Tuition Assistance

• Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance

• Employee Assistance Program

• Family friendly benefits and a variety of employee discounts

• An array of Employee Social Networks 

US Annualized Base Salary Range: $85,000 - 110,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work HERE.

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit our career page HERE.

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