Marketing Manager

We are seeking a Marketing Manager with a blend of creative design expertise, brand consistency, and digital growth, coupled with strong project management and partnership marketing skills. This hands-on role involves producing high-quality creative assets, managing marketing initiatives, supporting partnerships, and upholding brand excellence across a growing franchise network in the beauty and wellness industry. You will collaborate with the Director of Marketing & Communications and a cross-functional team to drive campaigns, support franchisees, and manage creative projects to enhance brand awareness, generate leads, and boost retention.

Must Have

• Maintain brand standards and develop digital marketing programs.
• Support content development across website, social, email, and print.
• Build and send segmented email campaigns using tools like HubSpot or Mailchimp.
• Coordinate paid and organic social media support with tools like Hootsuite.
• Provide partnership support with other companies.
• Track and report marketing performance using GA4, CRM, and social insights.
• Manage partner marketing initiatives, including co-branded campaigns.
• Oversee franchisee-facing portals and marketing toolkits.
• Collaborate with vendors for timely project delivery.
• Manage timelines, approvals, and deliverables with project management tools.
• 3-5 years of experience in marketing, communications, or design.
• Strong creative design skills in Adobe Creative Suite and Canva.
• Experience with email marketing tools (ActiveCampaign, HubSpot, Mailchimp).
• Familiarity with website management (WordPress or similar CMS) and basic on-page SEO.
• Strong understanding of analytics tools (Google Analytics 4, social insights).
• Excellent organizational and communication skills; able to manage multiple projects and vendors.
• Experience with social media scheduling and management (Hootsuite or similar).
• Bachelor’s degree in Marketing, Design, or related field (or equivalent experience).

Good to Have

• Agency or beauty/wellness experience preferred.

Perks & Benefits

• Dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Chance to work on diverse projects and partnerships.
• Remote work (Monday - Friday, 40 hours a week, no weekends).
• 10 business days vacation a year.
• 5 National Holidays a year.
• 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day).
• Parental Leave.
• Health Care Reimbursement.
• Active Lifestyle Reimbursement.
• Quarterly Home Office Reimbursement.
• Payroll Deduction Purchase Plans.
• Longevity Bonus.
• Continuous Learning Bonus.
• Access to Training and Professional Development Platforms.

Description

We are seeking a Marketing Manager who blends creative design expertise, brand consistency, and digital growth with strong project management and partnership marketing skills. This role is ideal for a hands-on designer who can produce high-quality creative assets, manage marketing initiatives, support partnerships, and uphold brand excellence across a growing franchise network in the beauty and wellness industry.

You’ll work closely with the Director of Marketing & Communications and a cross-functional team of seven to drive campaigns, support franchisees, and manage creative projects that enhance brand awareness, generate leads, and boost retention.

Key responsibilities:

• Maintain brand standards across corporate and franchisee-facing channels and develop digital marketing programs.
• Support content development across website, social, email, and print.
• Build and send segmented email campaigns (HubSpot, Mailchimp, or similar).
• Coordinate paid and organic social media support using Hootsuite or similar.
• Partnership support with other companies.
• Track and report marketing performance (GA4, CRM, and social insights).
• Manage partner marketing initiatives, including co-branded campaigns and creative assets.
• Oversee franchisee-facing portals and marketing toolkits.
• Collaborate with vendors to ensure timely project delivery.
• Manage timelines, approvals, and deliverables using project management tools (Asana, Jira, or similar tools).

Requirements

• 3–5 years of experience in marketing, communications, or design (agency or beauty/wellness experience preferred).
• Strong creative design skills in Adobe Creative Suite and Canva.
• Experience with email marketing tools (ActiveCampaign, HubSpot, or Mailchimp).
• Familiarity with website management (WordPress or similar CMS); basic on-page SEO.
• Strong understanding of analytics tools (Google Analytics 4, social insights).
• Excellent organizational and communication skills; able to manage multiple projects and vendors.
• Experience with social media scheduling and management (Hootsuite or similar).
• Bachelor’s degree in Marketing, Design, or related field (or equivalent experience).

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to work on diverse projects and partnerships.
• This is a central role that will allow you to make an impact in the team and manage multiple projects.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!