Marketing Manager, Trade (14 Month Fixed Term Maternity Cover)

Company Description

Location: Toronto, Canada

Contract Type: Full-time, 14-month contract

Manager: Sr. Marketing Manager

Start-Date: On or around December 1, 2025

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that lets your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in. To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today and make us part of your story!

About the Role

We are seeking a dynamic and detail-oriented Marketing Manager to join WildBrain's centralized MarCom team on a 14 month maternity leave cover, based in Toronto. This role supports all business units to deliver trade marketing initiatives including events, trade-facing ad campaigns (e.g. B2B ad campaigns to promote our content slate and unique value proposition at Mipcom), and creating marketing collateral, including maintaining websites, catalogues and other digital and printed collateral. The successful candidate will work closely with internal stakeholders, creative services, and external partners to produce high-impact marketing that increases awareness of WildBrain’s services, increases sales and supports our corporate strategy.

This is a hands-on role for a manager with previous experience in project management, strong communication skills, and the ability to balance multiple projects in a fast-paced environment.

Job Description

Key Responsibilities:

Event & Campaign Management

• In collaboration with the PR team, develop and deliver trade advertising campaigns, including LinkedIn campaigns, aligned with PR and sales priorities.
• Plan and execute key sales events across the year, including client receptions, trade shows, and on-site support for corporate priority events.
• Provide strategic support on launches or client events driven by business units.
• Coordinate event logistics (venues, menus, invitations, collateral, branded merchandise). Occasional international travel may be required for onsite event support).
• Brief and manage creative services on event branding, signage, and marketing materials.

Marketing Materials & Sales Support

• Maintain and distribute sales collateral including decks, one sheets, catalogues, screeners, and other digital and printed sales tools.
• Update content sales website and sales app with latest materials and report on insights (users, titles viewed etc).
• Ensure marketing for WildBrain franchises is aligned with franchise strategies and all necessary third-party approvals are sourced when producing and distributing marketing assets.
• Support the Sr. Marketing Manager with marketing materials and special projects as required.

Budget & Reporting

• Track and manage the trade marketing budget; process invoices and reconcile expenses against budget.
• Submit and track department credit card receipts.
• Assist in preparing annual marketing budget forecasts.

Stakeholder & Partner Approvals

• Liaise with internal teams (e.g., Peanuts Worldwide, WildBrain Brands, Content Creation, Global Licensing, Audience Engagement, Executives) to secure approvals on materials.
• Review and support approvals for partner campaigns (consumer marketing, publishing, etc.).

Corporate & Brand Support

• Source and manage production of corporate branded collateral (lanyards, notebooks, etc.).
• Collaborate with HR, Sales, and other departments to supply branded items as needed.
• Support Toronto corporate events in partnership with leadership (venue sourcing, catering, invites, logistics).

Qualifications

• Track record of planning and delivering impactful marketing campaigns and events (preferably in media, entertainment, or B2B environments)
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills.
• High attention to detail with strong creative judgement.
• Budget management and financial reporting experience (data literacy with experience interpreting campaign analytics and making data-driven decisions).
• Proficiency with Microsoft Office Suite; experience with digital sales tools, or creative review systems an asset.

Personal Attributes

• Highly organized, proactive, and able to work independently.
• Collaborative team player with strong relationship-building skills.
• Comfortable in a fast-paced environment and adaptable to changing priorities.
• Solutions-oriented with a positive, professional attitude.

Additional Information

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.