Marketing Operation Manager (REMOTE OK)

Position Summary

Arkose Labs is looking for a seasoned expert of Marketing Operations and Data who will manage Marketing Automation/Operations and Email Marketing functions. Through well-orchestrated campaigns, you will optimize leads quality and awareness of the Arkose Labs brand and elevate buyers’ experiences in our key market segments. You will be responsible for meeting the quarterly pipeline targets for all regions along with other marketing teams.

You will report directly to the Sales Operations Manager to align the marketing automation and operations plan with the entire company plan, and implement best practices in campaigns. You will collaborate closely with the ABX, web, product marketing, content marketing, global events, and digital marketing teams.

Responsibilities

• Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery.
• Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai, outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc.
• Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions.
• Manage the data and flows in Salesforce Create and manage leads, contacts and accounts as needed.
• Integrate and use google data studio, and tableau or powerBI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems.
• Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally.
• Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google tag manager is a plus.
• Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations.
• Understand and help optimize lead life cycle and funnel.
• Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools
• Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact.
• Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing.
• Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs.
• Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams.
• Partner closely with the demand gen, ABX, digital, content, web, creative teams

Requirements

You must have:

• At least 5 years of marketing operations and data operations related experience in marketing for B2B SaaS companies using major data platforms. Experience in cybersecurity or fraud prevention space is a strong plus.
• Highly experienced in interpreting marketing analytics and KPIs.
• Experience in Tableau or PowerBI, Salesforce, Google Data Studio, Google Analytics and other tools to excel at your responsibilities is a must.
• Google Tag Manager, Outreach, LeanData, BrightTALK, ZoomInfo, and/or attribution tools (Full Circle Insights or Bizible) or equivalent experience.
• Excellent written and verbal communication skills, as well as analytical and problem-solving skills.
• A growth mindset, and be willing to experiment and improve. Comfortable in a high pace environment.

You must be:

• Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.
• Able to travel occasionally to support corporate events.
• Keeping up to date on the latest digital marketing trends.

Why Arkose Labs?

At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We’re not just a company; we’re a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.

Why do top tech professionals choose Arkose Labs?

• Cutting-Edge Technology: Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.
• Innovation and Excellence: We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.
• Experienced Leadership: Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.
• Ideal Size: We’re structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.

Join us in shaping the future of technology. At Arkose Labs, you’re not just an employee; you’re part of a visionary team driving global change

The most recognizable brands in the world select Arkose Labs, including Roblox, Microsoft, Adobe, Expedia, Snapchat, and Zilch.

We value your unique contributions, perspectives, and experiences. Be part of a diverse and high-performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.

We value:

• People: first and foremost they are our most valuable resource. Our people are independent thinkers who make data driven decisions and take ownership and accountability in all the things they do.
• Team Work. We demonstrate respect, trust, integrity, and communicate openly with a positive can do attitude and constructively challenge one another
• Customer Focus. We empathize with our customers and obsess about solving their problems
• Execution with precision, professionalism and urgency
• Security. It’s the lens through which we implement our processes, procedures, and programs

Benefits:

• Competitive salary + Equity
• 401k plan
• Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
• Flexible PTO
• Life insurance coverage
• Short and Long Term Disability Insurance paid by the company
• Generous nationwide parental leave policy
• Amazing discounts program
• Wellbeing package including mental health and gym discounts
• Flexible working hours to support personal well-being and mental health
• Employee Assistance Program