Marketing Solutions Associate

7 Months ago • All levels

Marketing

Job Description

The Marketing Solutions Associate supports the WebMD Ignite Activation Sales team by providing presales deal configurations, optimizing target audiences, entering deal information into Salesforce, managing custom deal presales requests, and leading special projects. This role involves ensuring thorough and effective communication of sold deal information to internal execution teams. The ideal candidate needs to have a strong attention to detail, ability to form effective working relationships, and the skill to think outside the box.

Must Have:

Knowledge of WebMD Ignite’s products
Create smart proposals with Sales reps
Understand targeting capabilities
Ability to understand and manipulate data
Detailed understanding of Salesforce processes
Coordination and management of internal teams
Liaison between Sales and internal departments
Manage special Marketing Solutions projects
Bachelor's degree required
Experience working in CRM systems, data entry, sales, or data analytics
Team player with strong organizational skills
Ability to manage and prioritize multiple tasks
Problem solving and troubleshooting skills
Strong verbal and written communication skills
Proficiency with Microsoft Office and Google Suite is required

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WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:

This position supports the WebMD Ignite Activation Sales team who sells engagement and advertising products primarily to healthcare providers and payers. The Marketing Solutions Associate will provide support for sales reps in the form of presales deal configurations, optimization of target audience to be marketed to, entry of sold deal information into Salesforce, project management of custom deal presales requests and lead special project and initiatives for the Marketing Solutions team. The Marketing Solutions Associate also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure information is communicated thoroughly and effectively. This individual needs to possess a strong attention to detail, the ability to form effective working relationships, the skill to think outside the box to interpret and solve complex issues, and the ability to manage their time to work effectively during busy sales cycles.

Key responsibilities of this position include:

Thorough knowledge of the technical details and strategic positioning of WebMD Ignite’s suite of products
Partnering with Sales reps to create smart proposals for both custom digital campaigns and turn-key solutions that accomplish brand objectives and engage users
Strong understanding of targeting capabilities to provide strategic guidance on construction of audiences relevant to brand needs
Ability to understand and manipulate data to support marketing audience construction and analysis
Detailed understanding of Salesforce processes to enter sold deal information for clear communication and transfer of information to program execution teams
Coordination and management of internal teams to meet needs around custom presales requests
Liaison between Sales team and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate presales and sold deal information
Manage special Marketing Solutions projects to create efficiencies and provide clearer communication and processes

Qualifications:

Bachelor's degree required
Professional/Internship experience working in CRM systems, data entry, sales, digital marketing, data analytics or similar role
Team player with strong organizational and relationship building skills
Ability to manage and prioritize multiple requests and tasks successfully
Problem solving and troubleshooting skills
Strong verbal and written communication skills
Proficiency with Microsoft Office and Google Suite is required