Senior Associate, Digital Campaign Management

The Senior Associate, Digital Campaign Management at WebMD is responsible for the end-to-end lifecycle of digital marketing campaigns, including creation, tracking, analysis, and reporting. This role requires 5+ years of experience in digital operations, proficiency with customer data platforms (CDP), and working knowledge of various digital marketing platforms. Key responsibilities include creating metadata, assisting with email campaigns, preparing performance reports, and ensuring campaign closure.

Must Have

• 5+ years in Digital Operations (campaign creation, data analysis, QA)
• 2+ years with customer data platform (CDP)
• Working knowledge of digital marketing platforms (email, ad serving, social)
• Strong analytical skills to identify errors and inconsistencies
• Ability to prioritize multiple tasks in a fast-paced environment
• Ability to work effectively in a team, deadline-driven environment
• Proficiency in Adobe Marketing, Salesforce Marketing Cloud, WorkFront, SharePoint, Google Productivity Tool, YouTrack
• Bachelor’s degree in Marketing, MIS, or Computer Science

Description

Position at WebMD

About Company:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Education: Bachelor’s degree in marketing, Management Information Systems or Computer Science

Experience: 5+ years

Work Timings: 6.30PM to 3.30 AM IST

Work Mode: Work from home

Position Requirement:

• 5 years’ experience in Digital Operations (campaign creation, data analysis, quality assurance)
• 2 years’ experience working with customer data platform (CDP)
• Working knowledge of digital marketing platforms (email, ad serving platforms, social) & channels
• Strong analytical skills with the ability to perform calculations and identify errors, inconsistencies
• Ability to prioritize and deliver on multiple tasks simultaneously in a fast-paced environment
• Ability to work effectively as part of a team in a fast paced, deadline driven environment
• Software knowledge of Adobe Marketing, Salesforce Marketing Cloud, WorkFront, SharePoint, Google Productivity Tool, YouTrack

Role & Responsibilities:

• Campaign Build & Marketing
• Creation & communication of metadata values used for tracking & reporting of marketing campaigns
• Assist in creation email marketing campaigns & promotional mailers, including quality assurance and program requirement adherence
• Campaign Analysis & Reporting
• Preparation of campaign reporting, performance analyses & presentations for sales, marketing & client
• Campaign Wrap-up
• Perform steps necessary to close out campaign marketing, reporting & tracking