Marketing Specialist– Game Publishing

This role involves developing and executing comprehensive marketing campaigns for North American and European markets, including online/offline activations and experiential marketing. The specialist will identify local partnership opportunities, monitor market trends, and contribute to daily operations and version-update campaigns. A passion for video games and a deep understanding of local gaming landscapes are essential.

Must Have

• Bachelor’s degree in Marketing, Business, or a related field
• Study or living experience in North America or Europe
• Deep understanding of local gaming landscape, user preferences, marketing channels and tactics
• Passion for video games
• Ability to work as part of a team and coordinate effectively across time zones
• Proactive, results-driven, and eager to take initiative in a fast-paced environment

Good to Have

• Knowledge and personal interest in anime-style games or games popular among female players

Job Description

1. Develop and execute comprehensive marketing campaigns tailored to the North American and European markets, including online/offline activations, pop-up events, and experiential marketing initiatives.

2. Identify and secure local partnership opportunities, creating collaborative campaigns that align with project goals and foster long-term relationships.

3. Monitor local market trends, competitor activities, and successful campaigns, regularly sharing insights with the team to inform strategy.

4. Contribute to daily operations and version-update campaigns, including planning and executing related marketing activities.

Job Requirements

1. Bachelor’s degree in Marketing, Business, or a related field. Must have study or living experience in North America or Europe, with a deep understanding of the local gaming landscape, user preferences, and prevalent marketing channels and tactics.

2. A passion for video games is essential. Knowledge and personal interest in anime-style games or games popular among female players is a significant advantage.

3. Ability to work as part of a team and coordinate effectively across time zones, adapting to different working hours as needed.

4. Proactive, results-driven, and eager to take initiative in a fast-paced environment.