Marketing Tactical Leader

Syngenta is a global leader in agricultural innovation. This Marketing Tactical Leader role drives profitability and strategic growth for a brand within the Strategic Sales Unit, with full P&L accountability. Responsibilities include leading product and pricing strategies, managing marketing campaigns, and ensuring strong alignment across functions to deliver business growth targets. The role is a critical connector between marketing, sales, agronomy, finance, and operations, translating business strategy into impactful market actions.

Must Have

• P&L Management and achievement of business growth targets
• Building and securing S&OP/Forecast numbers
• Developing strategic portfolio plan
• Monitoring market dynamics and leading campaign design/execution
• Ensuring competitive and profitable pricing strategy
• Defining 2-year product strategy and managing commercial PLC
• Creating and managing demand generation strategy
• Building tactical marketing plans and aligning cross-functional stakeholders
• Solid experience in portfolio management, brand strategy, and marketing execution
• Strong financial acumen with proven P&L management
• Strong technical knowledge in seeds crops
• Deep understanding of agricultural markets, especially seeds and technology
• Expertise in campaign management, pricing strategy, and product launches
• Strong cross-functional collaboration and influence skills
• Ability to navigate S&OP, forecasting, and integrated planning process
• Familiarity with CRM tools, BI systems, and market tracking tools
• Advanced English

Perks & Benefits

• Inclusive culture that embraces differences
• Opportunity for development in a leading company

Company Description

About Syngenta

Syngenta is a global leader in agricultural innovation with a presence in more than 90 countries. Syngenta is focused on developing technologies and farming practices that empower farmers, so they can make the transformation required to feed the world’s population while preserving our planet. Its bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Guided by its Sustainability Priorities, Syngenta is developing new technologies and solutions that support farmers to grow healthier plants in healthier soil with a higher yield. Syngenta Crop Protection is headquartered in Basel, Switzerland; Syngenta Seeds is headquartered in the United States. Read our stories and follow us on LinkedIn, Instagram & X.

Job Description

Drive the profitability and strategic growth of the brand within the SU (Strategic Sales Unit). This includes full P&L accountability, leading product and pricing strategies, managing marketing campaigns, and ensuring strong alignment across functions to deliver business growth targets. The role is a critical connector between marketing, sales, agronomy, finance and operations, translating business strategy into impactful market actions.

Responsibilities

• P&L Management
• Ensure the achievement of the business growth targets
• Manage full P&L and maximize portfolio gross profit
• Influence end to end performance across the strategic unit
• Planning (SPP, SOP, FCST)
• Build and secure S&OP/Forecast numbers, managing Risks and Opportunities
• Develop strategic portfolio plan (SPP) considering product strategy, GP%, cost, and brand plan

Campaigns (Pricing and Promotion)

• Monitor and anticipate market dynamics (competitors, growers, pricing trends)
• Lead campaign design and approval; ensure successful execution;
• Ensure competitive and profitable pricing strategy;
• Build and promote value proposition messagens in collaboration with Agronomy and Communication teams
• Define promotional strategies and align with communication team
• Ensure campaign alignment with go to market strategy and access strategy
• Leverage financial tools to enhance campaigns
• Ensure timelty offer launches and track performance (volume, pricing, autonomy)
• Manage and aproval prices and discount
• Build and manage campaing Risks and Opportunities

Product and Portfolio Management

• Define 2 year product strategy and align demand in SPP and BAP
• Manage comercial PLC (Launching and ramp up volume)
• Support development of 5 year plan
• Create and manage demand generation strategy with Agronomy and Sales teams
• Create the product value proposition
• Contribute to advancement, go/no-go, and channeling processes

Marketing and Regional Alignment

• Build tactical marketing plans in alignment with Sales and Agronomy
• Support regional business plans
• Align cross-functional stakeholders (Agronomy, Finance, Pricing, Sales, Operations, P&S, Communication, Product Manager)
• Manage actions to gain market share
• Ensure strong regional presence and aligmenet with farmer/distributor agenda
• Provide inputs on access and strategies for go to market team

WL5A

Qualifications

Required:

• Solid experience in portfolio management, brand strategy and marketing execution
• Strong finantial acumen with proven P&L management
• Strong technical knolodge in seeds crops
• Deep understanding of agricultural markets, especially seeds and technology
• Expertise in campaign management, pricing strategy and product launches
• Strong cross fucional collaboration and influence skills
• Ability to navigate S&OP, forecasting and integrated planning process
• Familiarity with CRM tools, BI systems and market tracking tools.
• Advance English

Critical success factors & key challenges

• Ability to connect long term strategy with short term execution
• Proactive and data driven decision making
• Strong stakeholder management and communication accross teams
• Execution excellence in complex and dynamic market environments
• Clear ownership of results and collaborative leadership mindset

Additional Information

Important:

Beyond just believing in the power of diversity, Syngenta promotes an inclusive culture that embraces differences in all its forms. Here we believe that the feeling of belonging allows people to be the best versions of themselves, building an increasingly welcoming and productive environment.

• All candidates qualified for our positions, without distinction of race, gender, age, nationality or disability.
• This position requires immediate job availability.
• This position does not include relocation support.

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