Media Performance Buying Analyst

27 Minutes ago • 0.5-1 Years

Job Summary

Job Description

The Media Buying Analyst will manage large-budget media campaigns for clients, overseeing paid marketing strategy, communication, budget allocation, and ROI. This role involves developing specific campaigns to achieve high-quality outcomes, with a strong focus on media analytics and reporting. Responsibilities include campaign targeting, launch, optimization, and troubleshooting, ensuring continuous learning and self-improvement in a dynamic environment.
Must have:
  • Handling large budgets for media campaigns
  • Developing specific campaigns for high-quality outcomes
  • Campaign targeting, projections, launch, pacing, optimization, and reporting
  • Intermediate Microsoft Excel skills
  • Negotiation skills
  • Project management skills
Good to have:
  • Participating in production tasks related to activation
  • Generating reports on program content and media analytics
  • Maintaining buys, tracking delivery, and securing make-goods
  • Assisting with pre-campaign and post-campaign requirements
  • Troubleshooting revenue models and resolving campaign issues
  • Handling online advertiser and publisher queries
  • Training and collaborating with peers
  • Continuous learning and self-improvement
  • Knowledge of media buying and advertising
  • Ability to measure and analyze campaign performance
  • Excellent verbal and written communication skills
  • Strong analytical and numerical skills
  • Proficiency in MS PowerPoint

Job Details

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

  • Handling large budgets for media campaigns
  • Developing specific campaigns for high-quality outcomes
  • Campaign targeting, projections, launch, pacing, optimization, and reporting
  • Participating in production tasks related to activation
  • Generating reports on program content and media analytics
  • Maintaining buys, tracking delivery, and securing make-goods
  • Assisting with pre-campaign and post-campaign requirements
  • Troubleshooting revenue models and resolving campaign issues
  • Handling online advertiser and publisher queries
  • Training and collaborating with peers
  • Continuous learning and self-improvement

Qualifications

Qualifications:

  • B2 or above English language level
  • Bachelor's Degree in Media/Advertising or related, Communication or Business Related
  • 6 months - 1 year in roles related to Project Management or Marketing

Skills:

  • Microsoft Excel: Intermediate (Must)
  • Negotiation and project management skills (Must)
  • Proactive and purposeful person (Must)
  • Knowledge of media buying and advertising
  • Ability to measure and analyze campaign performance
  • Excellent verbal and written communication skills
  • Strong analytical and numerical skills
  • Proficiency in MS PowerPoint

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Twitter: @PublicisGroupe

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Website: www.publicisgroupe.com

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