National Director, Creative & Video Production

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek a visionary and strategic National Director, Creative and Video. This role defines, shapes, and oversees the execution of the national creative and video vision, strategy, and identity for the PPFA and PPAF brand across various campaigns. The director will lead creative and video teams, ensuring high standards, brand adherence, and innovative content production to advance sexual and reproductive health issues and influence culture.

Must Have

• Define, shape, and oversee national creative and video vision, strategy, and identity.
• Advance and lead creative strategy and team (creative direction, art direction, design, motion design, identity, merchandising).
• Develop and lead video strategy and teams (pre-production, production, post-production).
• Serve as the chief guardian of the national visual brand.
• Transform organizational objectives into creative and video strategies.
• Set and determine path to achieving Creative and Video goals.
• Establish and enforce efficient workflows, creative standards, and quality control.
• Provide high-level direction and constructive feedback on creative and video projects.
• Ensure visual identity and brand guidelines evolve and are adopted.
• Ensure creative and video content has a clear and strategic distribution plan.
• Manage and mentor creative and video leadership teams.
• Provide creative oversight for designated electoral work.
• Collaborate with VP of Brand and Brand leaders on goals, budget, and innovation.
• Promote collaborative, diplomatic work style.
• Manage people and projects through a lens of diversity, equity, and inclusion.
• 15+ years progressive experience in creative leadership roles.
• 10+ years managing Creative or Video staff.
• Bachelor’s degree in Design or relevant field.
• Excellent creative portfolio of integrated work.
• Ability to execute pioneering creative and video tied to strategic business results.
• Demonstrated ability to manage multi-million dollar budgets, vendor relationships, and project timelines.
• Experience leading development and execution of brand guidelines, new ideas, and storytelling narratives.
• Ability to juggle multiple projects, team needs, and deadlines.
• Excellent skills in collaborating across divisions, functions, and geographies.

Good to Have

• Experience representing and reaching BIPOC communities, young people, and LGBTQ+ audiences.
• Experience working in/or for a non-profit federated model.
• High level proficiency in Adobe Creative Suite.

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.

Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health. Formed as the advocacy and political arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission.

A visionary and strategic leader is sought for this role. This job reports to the Vice President of Brand on the Brand Team. The Brand Team works to set unified brand strategy; determine, prioritize, and engage key audiences; lead and shape brand campaigns, visuals, tone, and storytelling; and ensure adherence to brand standards.

Purpose:

• Define, shape, and oversee the execution of the national creative and video vision, strategy, and identity for the PPFA and PPAF brand and their various health care, education, research, fundraising, and advocacy campaigns and initiatives
• Advance and lead the creative strategy and team, encompassing creative direction, art direction, design, motion design, identity, merchandising
• Develop and lead the video strategy and teams, encompassing pre-production, production, and post production for all national initiatives across multiple channels
• Serve as the chief guardian of the national visual brand

Engagement:

• Transform organizational objectives, overarching brand strategy, and campaign/project strategy into creative and video strategies, by absorbing key insights from briefs, organizational documents, leadership conversations, and research
• Set and determine the path to achieving Creative and Video goals, objectives, and key results that support Brand and Federation initiatives
• Establish and enforce efficient and scalable workflows, the highest creative and design standards, and brand-first quality control mechanisms
• Provide high-level direction and constructive feedback on all creative and video projects, from initial concept to final execution
• Ensure Planned Parenthood’s visual identity and brand guidelines evolve regularly, further organizational goals, lead us into the future, and are adopted widely throughout the Federation
• Ensure creative and video content has a clear and strategic distribution plan, in collaboration with content teams across PPFA and external partners
• Embolden the team to produce innovative and on-trend assets and content that promote and protect the brand, advance SRH issues, and influence culture
• In partnership with National Office staff and Affiliate brand and marketing teams, anticipate the creative and video needs of the Federation, structure the team, and prioritize work to meet those needs
• Deliver compelling and strategic creative and video solutions for the brand, External Affairs team, affiliate creative teams, and the National Office.

Delivery:

• Manage and mentor creative and video leadership teams to deliver high-quality, impactful, and brand-consistent creative assets and video productions that support the organization’s strategic objectives
• Provide creative oversight for designated electoral work
• Collaborate with the Vice President of Brand and Brand leaders to set and execute shared goals, manage the departmental budget, navigate the evolving needs and priorities of the organization, identify opportunities for improvement and innovation, uplift team impact, and champion the brand
• Promote a collaborative, diplomatic work style; facilitate solution-focused conversations amongst diverse communities and individuals
• Manage people and projects through a lens of diversity, equity, and inclusion to foster an environment of belonging within the Creative and Video team and across project teams
• Performs other duties as assigned.

Knowledge, Skills and Abilities (KSAs):

• 15+ years progressive experience in creative leadership roles, with 10+ years managing Creative or Video staff required
• Bachelor’s degree in Design or relevant field required
• Excellent creative portfolio of integrated work, with evidence of strong conceptual, storytelling tools
• Able to execute pioneering creative and video tied to strategic business results
• Demonstrated ability to manage multi-million dollar budgets, vendor relationships, and project timelines
• Experience leading the development and execution of brand guidelines, new ideas and storytelling narratives, and the highest-quality brand, advertising, video, motion, digital, print, and identity design
• Ability to juggle multiple projects, team needs, and deadlines successfully
• Excellent skills in collaborating across divisions, functions, and geographies
• Experience representing and reaching BIPOC communities, young people, and LGBTQ+ audiences preferred
• Experience working in/or for a non-profit federated model preferred
• High level proficiency in Adobe Creative Suite preferred

Travel: 0-25% domestic

Planned Parenthood's cultural ethos, "In This Together,"reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.

Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood Federation of America is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.