Paid Media Manager - DE

7 Minutes ago • 4 Years +

Marketing

Job Description

Join eBay's Marketing team as a Marketing Manager – Media Planning, shaping strategies to connect the brand with millions of customers in Germany. This role drives user acquisition, engagement, and retention through innovative, data-driven media planning, collaborating with cross-functional partners to deliver full-funnel campaigns. You will develop and execute integrated paid media strategies across various channels, analyze campaign performance, and manage agency relationships to strengthen eBay’s market presence and business performance.

Good To Have:

E-commerce experience
Retail experience

Must Have:

Develop and deliver integrated, full-funnel paid media strategies.
Translate business goals into impactful, multi-channel media campaigns.
Collaborate with brand, category, and performance teams.
Analyze and report on campaign performance.
Lead and manage relationships with media agencies and partners.
Stay informed on market trends, audience behaviours, and competitor activities.

Add these skills to join the top 1% applicants for this job

team-management

cross-functional

communication

game-texts

storytelling

market-research

About the team and the role:

Join eBay’s dynamic Marketing team as a Marketing Manager – Media Planning, where you’ll shape the strategies that connect our brand with millions of customers across Germany. This role plays a key part in driving user acquisition, engagement, and retention through innovative, data-driven media planning. You’ll collaborate closely with cross-functional partners to deliver full-funnel campaigns that strengthen eBay’s market presence and business performance. Reporting to the Senior Manager of Brand & Media, this position offers the opportunity to make a measurable impact while working in a supportive, growth-focused environment.

What you will accomplish:

Develop and deliver integrated, full-funnel paid media strategies across digital, social, video, search, programmatic, TV, OOH, and audio channels to drive awareness, engagement, and conversion.
Translate business goals into impactful, multi-channel media campaigns that balance creativity with data-driven optimization.
Collaborate with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans that connect storytelling with commercial results.
Analyze and report on campaign performance across awareness, engagement, and conversion metrics, turning insights into actionable recommendations for continuous improvement.
Lead and manage relationships with media agencies and partners to deliver best-in-class planning and execution while fostering innovation.
Stay informed on market trends, audience behaviours, and competitor activities to identify

What you will bring:

Degree in Marketing, Media, or Business and 4+ years of experience in media or marketing communications.
Proven experience in developing and managing paid media campaigns for consumer brands across both digital and traditional channels; e-commerce or retail experience is a plus.
Strong understanding of full-funnel marketing — connecting upper-, mid-, and lower-funnel tactics to drive measurable business outcomes.
Excellent communication (fluent in German and English) and stakeholder management skills, with the ability to influence and collaborate effectively across teams and external partners.
Analytical approach with confidence interpreting performance data, audience insights, and market research to guide decisions.
Curiosity and passion for media innovation, emerging technologies, and evolving consumer behaviours in the dynamic media landscape.

#LI-SH1

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