Paid Social Manager

11 Minutes ago • 3 Years +
Social Media

Job Description

Join Deel’s Paid Ads team to scale global growth by running high-performing paid social campaigns across key platforms. This role involves managing day-to-day execution, testing, and optimization to drive awareness, consideration, and acquisition, ensuring campaigns are efficient and effective across all regions, products, and channels. You will collaborate with the Paid Social Team Lead and cross-functional teams to maintain performance and support continuous global growth.
Good To Have:
  • Managed Paid Social in-house for an HR or FinTech B2B SAAS company.
  • Experience with localization of ads, country-specific targeting/goals, and campaigns in multiple languages.
  • Familiarity with attribution, data, and audience enrichment tools (e.g., HubSpot, Looker, Clearbit).
  • Worked at a very fast-growing startup/scaleup.
  • Successfully worked in a remote & distributed team.
  • Fluent in other languages besides English.
Must Have:
  • Strategize and execute global Paid Social campaigns (Facebook, LinkedIn, Youtube, Quora, Twitter, Tiktok) for awareness, consideration, and acquisition.
  • Collaborate with Team Lead and regional paid ads managers to improve Paid Social efforts.
  • Ensure campaigns are localized for market languages, nuances, learnings, and best practices.
  • Perform daily platform management, optimizations, and monitor paid social performance to identify key trends and implement optimizations to hit Growth KPIs.
  • Test and iterate on campaign structures, bidding, ad creative, and budgets for continuous growth, scale, and expansion.
  • Own testing structures and relationships with Copywriting and Design teams to construct and iterate on new ads and A/B tests.
  • Work with cross-functional stakeholders to report on learnings and strategic insights, ensuring campaigns are built and optimized for success.
  • Maintain direct relationships with Paid Social vendors.
  • Minimum 3 years experience managing Paid Social accounts end-to-end for a B2B brand, ideally in-house.
  • Expertise in operational management of Paid Social platforms (Meta Ads, LinkedIn Ads, Youtube, Quora Ads, Reddit Ads, TikTok ads, Twitter Ads) with performance-based goals (CPL, SQO, pipeline, ROAS etc).
  • Proficiency in setting up dashboards and using the latest analytics tools to track performance.
  • Proven track record in reporting, optimization, and A/B testing.
  • Ability to build active relationships and collaborate with internal and external teams.
  • Self-motivated, adaptable, and comfortable with a fast-paced environment.
  • Fluent in written and spoken English.
Perks:
  • Stock grant opportunities dependent on your role, employment status and location.
  • Additional perks and benefits based on your employment status and country.
  • The flexibility of remote work, including optional WeWork access.

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Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary:

Join Deel’s Paid Ads team and help scale our global growth by running high-performing paid social campaigns across key platforms. In this role, you’ll manage day-to-day execution, testing, and optimization to drive awareness, consideration, and acquisition while ensuring campaigns stay efficient and effective across all regions, products, and channels. You’ll work closely with the Paid Social Team Lead and cross-functional teams to maintain healthy performance and support continuous global growth.

Responsibilities:

  • Strategize and help execute Paid Social campaigns globally for Deel, including but not limited to Facebook, LinkedIn, Youtube, Quora, Twitter, Tiktok. This includes awareness/branding campaigns, consideration/traffic/download campaigns and acquisition (main goal) campaigns.
  • Work with our Team Lead, Paid Social, other regional paid ads managers, to ensure our Paid Social efforts are top performing and constantly improving.
  • Ensure our campaigns are set up to best fit local markets languages, nuances, learnings and best practices on channels.
  • Perform daily platform management, optimizations and monitor paid social performance to identify key trends and implement optimizations to hit Growth KPIs.
  • Test and iterate on campaign structures, bidding, ad creative, budgets and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities.
  • Own the testing structures and relationship with our Copywriting and Design teams to construct and iterate on new ads and A/B tests constantly.
  • Work with cross-functional stakeholders in various other teams (regional marketers, growth, product marketers, data, etc.) to report on learnings and strategic insights, ensure campaigns are built and optimized for success.
  • Have direct relationships with Paid Social vendors

Qualifications:

  • You have a minimum of 3 years experience managing Paid Social accounts end-to-end for a B2B brand, ideally in-house.
  • You are an expert at operationally managing the Paid Social platforms including, but not limited to, Meta Ads, LinkedIn Ads, Youtube, Quora Ads, Reddit Ads, TikTok ads, Twitter Ads with performance-based goals (CPL, SQO, pipeline, ROAS etc).
  • You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
  • Proven track record in reporting, optimization, and A/B testing.
  • You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
  • You are self-motivated and adaptable and comfortable with a fast-paced environment
  • You are fluent in written and spoken English

We'd especially love to speak with you if you've:

  • Managed Paid Social in-house for an HR or FinTech B2B SAAS company
  • You have worked on localization of ads, country-specific targeting/goals and campaigns in multiple languages
  • Familiarity with attribution, data and audience enrichment tools (e.g. HubSpot, Looker, Clearbit).
  • You have worked at a very fast-growing startup/scaleup
  • You have previously successfully worked in a remote & distributed team
  • You are fluent in other languages besides English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144

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