Paid Social Specialist

Wrike is seeking a proactive and self-driven Paid Social Specialist to join its in-house Paid Digital team. This role involves independently planning, launching, and optimizing full-funnel paid social campaigns, with a key focus on LinkedIn, and supporting Meta, Reddit, and YouTube. The specialist will own campaigns from ideation to execution, drive experimentation, analyze performance, and implement new AI tools to enhance efficiency. Strong ownership, analytical thinking, and a proactive mindset are essential for success in this exciting opportunity.

Must Have

• Own paid social campaigns from ideation to execution
• Manage LinkedIn campaigns end-to-end
• Translate strategy into execution
• Develop new creative ideas and briefs
• Analyze performance trends and provide recommendations
• Stay informed about B2B social trends and platform changes
• Drive experimentation through A/B tests
• Explore and implement new AI tools and automation
• 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads
• Strong execution skills and ability to independently manage campaigns
• Curiosity in creative testing, storytelling, and improving ad quality
• Strong communication skills and cross-functional collaboration

Good to Have

• Familiarity with Excel and BI analytics tools
• Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation
• A self-driven learning mindset
• Experience with Meta, Reddit, or YouTube
• Experience in a B2B company

Perks & Benefits

• 25 days of holidays
• Sick leave compensation
• Cafeteria bonuses (Benefit plus)
• Private healthcare membership (Canadian Medical)
• Meal vouchers 220 CZK / working day
• Pension plan
• Mobile tariffs
• „Lítačka” transportation annual coupon reimbursement
• Multisport card
• Parental leave

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

About the Role:

We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.

Your Impact:

• Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
• Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
• Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
• Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
• Analyze performance trends and provide clear recommendations for improvements.
• Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
• Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
• Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.

Your Qualifications:

• 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
• Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
• Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
• Strong communication skills and comfort working cross-functionally with design and content teams.

Standout Qualities:

• Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
• Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
• A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.

What’s Next?

• Interview with the Recruiter
• Home test
• Technical Interview
• Final Interview

Perks of working at Wrike:

• 25 days of holidays
• Sick leave compensation
• Cafeteria bonuses (Benefit plus)
• Private healthcare membership (Canadian Medical)
• Meal vouchers 220 CZK / working day
• Pension plan
• Mobile tariffs
• „Lítačka” transportation annual coupon reimbursement
• Multisport card
• Parental leave

Your recruitment buddy will be Arjola Stejskal, Talent Acquisition Specialist

#LI-AS1

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike promotes a hybrid model for team members near our office hubs in San Diego, Prague, Dublin, Nicosia, and Tallinn, with 2–3 in-office days per week to foster collaboration and teamwork. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

Our persona

💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.


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