Partner Marketing Manager

The Partner Marketing Manager at Trend Micro is a strategic leader responsible for developing and executing partner marketing strategies to accelerate U.S. sales performance and partner ecosystem growth. This role involves driving market positioning, partner enablement, and demand generation, managing marketing relationships with key partners, and leveraging AI-driven insights for program execution and optimization. The manager will also collaborate on co-branded assets and track campaign ROI.

Must Have

• Develop and execute joint go-to-market plans across the partner ecosystem.
• Build scalable to-partner enablement programs.
• Design through-partner demand generation campaigns.
• Manage marketing relationships with key partner stakeholders.
• Incorporate AI-driven insights and automation.
• Work closely with cross-functional teams to align partner marketing efforts.
• Architect integrated marketing strategies and oversee execution.
• Collaborate on and create co-branded assets.
• Utilize AI tools for content optimization and predictive analytics.
• Oversee partner communications.
• Partner with global and product marketing teams for enablement materials.
• Track and report on campaign ROI, MDF utilization, and partner engagement metrics.
• Provide insights and recommendations for optimization based on data-driven analysis.
• Minimum 5 years of experience in partner marketing, channel marketing, or demand generation within B2B technology or cybersecurity.
• Proven ability to develop and execute strategic marketing plans that drive measurable business growth.
• Strong understanding of to-partner and through-partner marketing motions and ecosystem dynamics.
• Experience managing MDF programs, joint campaigns, and partner enablement initiatives.
• Familiarity with AI-driven marketing tools, analytics platforms, and automation technologies.
• Exceptional communication, strategic thinking, and relationship-building skills.

Good to Have

• Familiarity with Microsoft Dynamics

Perks & Benefits

• Comprehensive health benefits and paid time off package
• Pre-partum, maternity, parental, medical leave and adoption assistance
• Mental Health Wellness Program & Annual Wellness Incentive
• 401(k) with company match
• Pet Insurance
• Collaborative and innovative culture

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here. TrendMicro.com

Location: The ideal candidate will be located in Dallas, TX Area or Chicago, IL.

Position Summary:

The Partner Marketing Manager is a strategic leader and growth catalyst, responsible for shaping and executing partner marketing strategies that accelerate U.S. sales performance and partner ecosystem growth. This role drives market positioning, partner enablement, and demand generation strategies that influence revenue outcomes and strengthen Trend Micro’s competitive advantage.

Key Responsibilities:

• Develop and execute joint go-to-market plans across the partner ecosystem with strategic partners, distributors, and GSIs.
• Build scalable to-partner enablement programs, including onboarding kits, training sessions, and certification paths.
• Design through-partner demand generation campaigns, leveraging MDF (Market Development Funds) and co-marketing budgets.
• Manage marketing relationships with key partner stakeholders, ensuring programs align with their business initiatives.
• Incorporate AI-driven insights and automation to identify new opportunities, personalize partner engagement, and accelerate program execution.
• Work closely with cross-functional teams to align partner marketing efforts with revenue goals and KPIs.
• Architect integrated marketing strategies and oversee execution through cross-functional teams.
• Collaborate on and create co-branded assets such as marketing kits, solution briefs, case studies, email templates, and event collateral that support internal and partner teams.
• Utilize AI tools for content optimization and predictive analytics to enhance campaign performance and partner reach.
• Oversee partner communications (newsletters, announcements, resource updates) to maintain engagement.
• Partner with global and product marketing teams to deliver partner enablement materials to support sales and technical readiness.
• Track and report on campaign ROI, MDF utilization, and partner engagement metrics.
• Provide insights and recommendations for optimization based on data-driven analysis, leveraging AI-powered dashboards and forecasting tools.

Qualifications:

• Minimum 5 years of experience in partner marketing, channel marketing, or demand generation within B2B technology or cybersecurity
• Proven ability to develop and execute strategic marketing plans that drive measurable business growth
• Strong understanding of to-partner and through-partner marketing motions and ecosystem dynamics
• Experience managing MDF programs, joint campaigns, and partner enablement initiatives
• Familiarity with AI-driven marketing tools, analytics platforms, and automation technologies
• Familiarity with Microsoft Dynamics is a plus
• Exceptional communication, strategic thinking, and relationship-building skills

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Here some of the top-rated benefits that employees enjoy today:

• Comprehensive health benefits and paid time off package
• Pre-partum, maternity, parental, medical leave and adoption assistance
• Mental Health Wellness Program & Annual Wellness Incentive
• 401(k) with company match
• Pet Insurance
• Collaborative and innovative culture

We are committed to fostering a professional, respectful, and inclusive work environment that promotes collaboration and high performance. We value diverse backgrounds and perspectives and welcome candidates who bring unique strengths and experiences. If you’re excited about this role and believe you can contribute and grow with us, we encourage you to apply.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

For applicants in the State(s) of Illinois : Trend Micro, Inc. is committed to fair and equitable compensation practices. The salary ranged for this role is USD $122,000.00 – $164,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

#LI-VC1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.