Senior Marketing Manager

This role is for a Senior Marketing Manager at Level Infinite, Tencent's global gaming brand. The manager will be responsible for creating and executing North America go-to-market plans for games, managing brand activation projects, and overseeing consumer-facing content localization. The position requires collaboration with various internal stakeholders to deliver engaging gaming experiences to a worldwide audience.

Must Have

• Create and execute engaging, business-oriented North America go-to-market plans.
• Manage brand activation projects, collaborating with internal stakeholders.
• Project management: monitor status, milestones, timeline, and conduct post-mortem reports.
• Manage consumer-facing content for market localization and quality optimization.
• 5+ years of brand marketing experience in marketing operations, campaign implementation, and global marketing, ideally in gaming.
• Experience developing, executing, and optimizing integrated marketing campaigns (digital, social, paid media, influence, advertising, events, content).
• Excellent communication, presentation, organizational, and writing skills.
• Experienced in creating content for gaming brands and executing digital demand strategies.
• Deep knowledge of marketing funnel, metrics, and analytics.
• Project management skills to manage multiple stakeholders' priorities.
• Experience with North America regional go-to-market strategies.

Good to Have

• Avid gamer with extended experience in mobile, PC, and console games, especially shooter category.
• GAAS (Games as a Service) game experience.

Perks & Benefits

• Sign-on payment (evaluated on a case-by-case basis)
• Relocation package (evaluated on a case-by-case basis)
• Restricted stock units (evaluated on a case-by-case basis)
• Medical benefits
• Dental benefits
• Vision benefits
• Life and disability benefits
• Participation in Company’s 401(k) plan
• Up to 15 to 25 days of vacation per year (depending on tenure)
• Up to 13 days of holidays throughout the calendar year
• Up to 10 days of paid sick leave per year

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Job Responsibilities:

• Create engaging and business-oriented North America go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible for. Be the connection located in the headquarters to connect on the marketing side with key stakeholders to represent North America, and collect global planning insights that will inform the local planning and execution
• Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at NA and HQ level)
• Project management: monitor the status of the project from kick-off to post-performance review -- check milestones and timeline to ensure on-time delivery and conduct post-mortem reports after the project finishes.
• Management of consumer-facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends).

Who We Look For

Job Requirements:

• At least 5+ years of brand marketing experience in marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming.
• Experience developing, executing, and optimizing integrated marketing campaigns, including digital, social media, paid media, influence, advertising, events, and content creation.
• Excellent communication, presentation, organizational, and writing skills.
• Experienced in making content for gaming brands and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
• Deep knowledge of the marketing funnel, metrics, and analytics to optimize campaigns.
• Project management skills and ability to manage the priorities of multiple stakeholders.
• Avid gamer with extended experience in mobile, PC, and console games, esp. in the shooter category, GAAS game experience a plus.
• Experience in going to market in several countries within the North America region, with a good understanding of the countries' gaming environments and marketing background.