Partnerships & Marketing Manager

Description

Internet Brands is seeking an experienced Partnership and Marketing Manager for its Auto Classifieds division. The role is responsible for partnership development and new user acquisition for its portfolio of owned and operated sites, including RacingJunk.com, HotRodHotline.com, and OldRide.com. The role is also responsible for effectively monetizing our partnership and affiliate channels, and for selling advertising and dealer packages where appropriate. If you are passionate about the automotive space, come join our team in building classifieds marketplaces for a variety of segments including the Racing, Hot Rod, Classic Car, and Off-Roading segments.

Key Responsibilities:

• Create marketing and business development programs to acquire new users and grow revenue to attain team goals.
• Set strategy, develop and execute business development programs that include:
• Partner Programs
• Track Programs
• Sanctioning Body Partners
• Giveaways/Lead Generation
• Media Partners
• Sponsorship programs and securing paying sponsors.
• Evaluate program effectiveness including ROI analysis.
• Actively cross-sell advertising and dealership packages when opportunities arise.
• Coordinate with the Sales and Marketing team to ensure consistency in our marketing messages.

Other Responsibilities Include:

• Develop and present strategic plans and regular updates to the management team.
• Track key online and off-line metrics.
• Travel to meet current and potential partners; events and shows.
• Identify and manage partnerships/licensing programs.
• Interface with the sales/marketing/support teams.
• Competitive and industry analysis.
• Account and partner management.

Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for almost 15 years.

At IB, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence. Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and flip flops. We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.

Requirements:

• Demonstrable experience in building business partnerships within the online and offline space.
• Strong ability and success in prospecting and securing new partners.
• Sales and account management experience.
• Strong understanding of online business models and digital marketing metrics.
• Strong communication skills, both written and oral.
• High level of energy, record of strong initiative and follow-up.
• Creative and innovative thinker who possesses the ability to define, develop and deliver on strategic goals.
• Strong organizational and analytical skills.
• Proficiency with Microsoft Office applications such as Word, Excel, and Powerpoint.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.

Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra