Performance Marketing Manager, Social

1 Month ago • 5-7 Years • Marketing

Job Summary

Job Description

eBay is seeking an experienced Performance Marketing Social Ads Specialist to develop and implement strategies for emerging social ad channels, with a focus on dynamic product ads. The role involves analyzing large data sets to test image models and catalog curation logic, collaborating with cross-functional teams, and using advanced analytics to optimize advertising. The specialist will also communicate results and trends to stakeholders. This is a key role within eBay's Performance Marketing organization to drive efficient advertising strategies and advance social media marketing.
Must have:
  • Social Ads expertise
  • Data analysis (Tableau, SQL, Excel)
  • Advertising strategy development
  • Performance marketing experience
  • E-commerce experience
  • Strong communication skills
Good to have:
  • Familiarity with advanced measurement techniques (incrementality, attribution)
  • Ability to work independently and collaboratively

Job Details

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About eBay:

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and the Role:

We are seeking an experienced Performance Marketing Social Ads Specialist to shape and implement strategies for emerging social ads channels. Their core responsibility will be to leverage large data sets to analyze and test opportunities, including testing image models and advanced catalog curation logic for dynamic product ads. This role is crucial for developing efficient advertising strategies and advancing social media marketing efforts within eBay's Performance Marketing organization.

What You Will Accomplish:

  • Develop strategies for emerging social ad channels, focusing on dynamic product ads.
  • Analyze large data sets to identify testing opportunities and enhance ad performance.
  • Implement and evaluate testing for image models and catalog curation logic.
  • Collaborate with cross-functional teams to identify partner integrations and data science support required for testing new channels.
  • Use advanced analytics to drive decision-making and optimize advertising approaches.
  • Regularly communicate results, trends, and opportunities to stakeholders.

Top Skills:

  • Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing.
  • Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data.
  • Strategic Development: Experience in developing and implementing advertising strategies.

What You Will Bring:

  • Bachelor’s degree in marketing, business, analytics, or a related field preferred.
  • 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels.
  • Familiarity with advanced measurement techniques like incrementality testing or attribution testing.
  • Ability to work independently while maintaining collaborative relationships with a team.
  • Strong oral and written communication skills.

Work Conditions:

  • Position based in Toronto with flex hybrid work arrangements.
  • Flexibility to work with teams across different time zones.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

 

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About The Company

We Empower People and Create Economic OpportunityeBay Inc. (NASDAQ: EBAY) is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

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