Job Description

1. Responsible for the creative gameplay design of playable ad materials for mid-to-heavy games. Combining the core mechanics of the game, explore the gameplay features and differentiated selling points of the target game to conceive light interactive ad gameplay solutions, and independently complete the entire design process including interaction, numerical values, and art.

2. Cross-departmental collaboration with marketing and R&D teams to jointly determine the direction of creative materials and their performance characteristics. Coordinate resources such as art and technology, and control material quality and launch pace.

3. Establish a creative script library and methodology system, continuously track and analyze data, deeply analyze the reasons for changes in ad return data, and accurately pinpoint optimization directions. Through A/B testing and review mechanisms, accumulate reusable creative material structures to achieve rapid iteration and optimization.

Job Requirements

1. 1+ year of experience in game industry creative planning, 1+ full project publishing experience, familiar with user acquisition creative production processes, possess playable ad creative experience, with successful campaign cases preferred.

2. Master creative analysis tools (e.g., Guandada, Hot Cloud Data, ADX), and have the ability to discover creative opportunities from market competitor creatives.

3. Familiar with overseas channels, have a deep understanding and sense of responsibility for basic data indicators, and master creative data analysis methods.

4. Excellent cross-team communication skills, good at transforming complex gameplay into intuitive visual/verbal expression, capable of efficient collaboration, and possess full project lifecycle control ability.

5. Love for games, sensitivity to gameplay and user psychology, fast learner, clear logic, casual game enthusiasts preferred.

6. Proficiency in at least one of visual design, gameplay design, or logical interaction.