Principal Product Manager - Partner Platform Integrations

GoDaddy is seeking a Principal Product Manager to define and lead the strategy for Enterprise Integration & Partner Platform, focusing on headless commerce APIs and partner SDKs. This role involves championing enterprise and ISV partner workflows, driving payments and commerce platform capabilities, and collaborating with enterprise clients to understand their technical and business integration needs. The manager will also be responsible for hypothesis-driven product discovery, scaling, and evangelizing the partner platform, ensuring GoDaddy Commerce remains competitive in the market.

Must Have

• Lead strategy and roadmap for headless commerce APIs and partner SDKs.
• Develop a clear vision for integrations, prioritizing high merchant and partner value.
• Understand partner evaluation criteria, technical architecture, and enterprise buyer needs.
• Serve as the voice of enterprise software partners, optimizing end-to-end workflows.
• Define APIs and services for payments, orders, catalog, inventory, customers, and sales channels.
• Build support for advanced enterprise requirements like multi-entity configuration and reporting APIs.
• Meet with enterprise partners to gather feedback and guide co-development.
• Use experimentation and partner pilots to validate API features.
• Collaborate with GTM and Solution Engineering for integration blueprints and sandbox environments.
• 8+ years of product management experience in platform, API, or payments products.
• Deep knowledge of payments architecture and commerce primitives.
• Proven success embedding payments/commerce into enterprise ISV and middleware platforms.
• Expert in headless and API-first product development, including API design tradeoffs, SDK usability, and developer enablement.
• Strong client-facing skills for discovery, solution reviews, and executive briefings.
• Track record of cross-functional influence.

Good to Have

• Experience with platforms such as Stripe Connect, Adyen for Platforms, Finix, Square Developer Platform, or Shopifyʼs Partner APIs.

Perks & Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in employee stock purchase plan
• Competitive health benefits
• Family-friendly benefits including parental leave
• Diverse culture and Employee Resource Groups
• Support for entrepreneurs (side hustles)

What you'll get to do...

Define the Enterprise Integration & Partner Platform Strategy

• Lead the strategy and roadmap for Commerceʼs headless commerce APIs and partner SDKs that enable external software platforms to embed payments and commerce workflows.
• Develop a clear vision for who integrates with us, why, and how — prioritizing integrations that deliver high merchant and partner value aligned to our platform core competencies.
• Build and maintain a deep understanding of partner evaluation criteria, technical architecture, and enterprise buyer needs — positioning Commerce competitively alongside platforms like Stripe, Adyen, and Finix.

Champion Enterprise & ISV Partner Workflows

• Serve as the voice of enterprise software partners — from technical architects to product leaders — ensuring our APIs, documentation, and certification processes reflect the needs of real integration teams.
• Map and optimize end-to-end partner workflows: onboarding → certification → go-live → reporting → revenue share → compliance.
• Translate integration complexity (devices, stores, payment endpoints, invoicing, virtual terminals, headless POS) into scalable, configurable platform solutions.

Drive Payments & Commerce Platform Capabilities

• Partner with engineering to define APIs and services for payments, orders, catalog, inventory, customers, and sales channels that support both embedded and in-person commerce.
• Build support for advanced enterprise requirements including:
• Multi-entity and multi-location configuration
• Reporting and commissions APIs
• Activity and transaction tracking
• Risk and fraud scoring hooks
• Customer authentication and tokenization flows
• Reseller administrator portal
• Collaborate with Payments, Risk, and FinOps teams to ensure accurate settlement, reporting, and reconciliation across embedded payment flows.

Influence and Collaborate with Enterprise Clients

• Meet directly with enterprise partners and resellers to understand their technical and business integration needs, gather feedback, and guide co-development pilots and close sales.
• Partner with Business Development and Solutions Engineering to support partner evaluation cycles, ensuring APIs, sandbox tools, and documentation demonstrate enterprise-grade capability and reliability.
• Translate client conversations into actionable platform requirements, balancing enterprise flexibility with platform scalability.

Deliver Hypothesis-Driven Product Discovery

• Use experimentation and partner pilots to validate API features and developer experiences before scaling.
• Measure what matters: partner integration velocity, merchant attach and retention, API usage, revenue contribution, and partner NPS.
• Continuously iterate roadmap priorities based on adoption, partner satisfaction, and ecosystem performance.

Scale and Evangelize the Partner Platform

• Collaborate with GTM and Solution Engineering to create integration blueprints, API playbooks, and sandbox environments that reduce time-to-value for new partners.
• Define certification standards and reference architectures for recurring vertical use cases.
• Share insights and findings across Commerce to shape our long-term platform strategy for embedded commerce and payments.

Your experience should include...

• 8+ years of product management experience in platform, API, or payments products, with deep knowledge of payments architecture and commerce primitives.
• Proven success embedding payments/commerce into enterprise ISV and middleware platforms with measurable adoption outcomes.
• Expert in headless and API-first product development, including API design tradeoffs, SDK usability, and developer enablement.
• Strong client-facing skills leading discovery, solution reviews, and executive briefings with enterprise partners.
• Track record of cross-functional influence across engineering, business development, operations, and compliance teams.

You might also have...

• Experience with platforms such as Stripe Connect, Adyen for Platforms, Finix, Square Developer Platform, or Shopifyʼs Partner APIs.

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

is proud to be an equal opportunity employer. will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

doesn’t accept unsolicited resumes from recruiters or employment agencies.

At , we subscribe to a “pay for performance” approach that considers our total compensation to ensure we offer competitive pay. Total compensation elements vary based on role, but in addition to our base pay offering, may include:

• Comprehensive benefits (may vary based on location)
• Short-Term Incentives (annual bonus, sales incentive pay) - eligibility dependent on role and company and/or individual performance
• Long-Term Incentives (equity) - eligibility dependent on role

We are proud to provide pay transparency to our candidates. In the United States, we have four geographic pay groups (Groups). 's target compensation is determined based on your location and varies based on an individual's qualifications, skills and experience at the time of the offer. For this role, our targeted base pay ranges for new hires in each US Group are:

• Group 1: $127,000.00 – $191,000.00
• Group 2: $142,500.00 – $213,500.00
• Group 3: $151,200.00 – $226,800.00
• Group 4: $165,000.00 – $248,000.00

Check out here to see which locations are aligned to each Group.

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