Principal Product Marketing, Measurement

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology. The Product Marketing team is tasked with driving adoption of global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.

What You'll Bring:

• Experience working with big data, analytics (MMM, MTA, Experimentation), data science, and machine learning
• A love for telling stories and finding ways to simplify complex subjects
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
• Obsession with customer insights and a curiosity for the “why behind the buy”
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization

We’d Love to See:

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
• Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
• Comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage
• Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
• Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
• Ability to lead cross-functional workstreams and act a product owner across a matrixed team environment.

Impact You'll Make:

TransUnion offers a broad array of products customized to each aspect of our clients’ business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings into new markets, the Principal Product Marketing role supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content. Your impact to the success of the team will include the following:

• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development
• Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics
• Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives
• Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions
• Track key performance indicators to monitor and enhance product marketing effectiveness

What you will be doing

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Identity Solutions product suite
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US
• Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities
• Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets
• Build market awareness of our solutions through industry events and speaking engagements
• Perform market research and competitive analysis for the product positioning and to drive sales enablement.
• Track, analyze, and report progress against our key competition in Marketing Solutions.
• Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs

#LI-TE1

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Pay Scale Information:

The U.S. base salary range for this position is $150,100.00 - $225,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

The application window for this job posting is estimated to close on 11/03/2025. Job postings may come down early or be extended due to business need or volume of applicants.