Sr Specialist, Product Marketing - Loyalty

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job involves independent collaboration to enhance marketing processes and team performance. The specialist analyzes market data to inform product positioning and messaging strategies while working outside defined processes to determine appropriate actions. They influence the quality and effectiveness of marketing initiatives, ensuring alignment with best practices to drive product awareness and success.

Job Description:

Essential Responsibilities:

• Develop and execute go-to-market plans for new product launches and feature updates
• Conduct market and competitor research to inform product strategy
• Collaborate with teams to gather customer feedback and refine product positioning
• Support product launches in new markets by coordinating with global and regional teams
• Plan and execute marketing campaigns to increase product adoption and market share
• Provide expertise on product capabilities and value propositions
• Monitor product performance metrics and identify growth opportunities
• Create clear positioning, messaging, and strategies for product launches
• Ensure commercial readiness by delivering marketing materials and tools
• Align cross-functional efforts to support product marketing goals

Expected Qualifications:

• Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

PayPal is seeking an Associate Product Marketing Manager – Regional to help deliver our loyalty and rewards program strategy in key markets. Reporting to the Regional Product Marketing Manager, you will adapt PayPal’s global loyalty vision for local markets, using customer insights, competitive analysis, and buyer behavior patterns to shape positioning, messaging, and go-to-market plans. In this role, you will brief and align cross-functional partners such as Integrated Marketing, CRM, and Creative so they can build the campaigns and materials that drive customer adoption and engagement. You are the connector between product strategy and market execution, ensuring every initiative lands effectively in-region.

Key Responsibilities:

• Regional Positioning & Messaging: Translate PayPal’s global loyalty value proposition into market-specific messaging that resonates with local audiences while maintaining global brand consistency.
• Go-to-Market Orchestration: Develop and manage GTM plans for loyalty product launches and enhancements; coordinate timing, deliverables, and alignment with cross-functional partners.
• Briefing & Enablement: Lead product briefings for Integrated Marketing, CRM, Creative, and other partner teams to inform campaign development and ensure product accuracy.
• Test & Learn Execution: Partner with regional and global teams to design and implement A/B tests for messaging, creative, and targeting; analyze results and apply learnings to future campaigns.
• Market & Competitive Insights: Conduct and synthesize research on customer needs, loyalty behaviors, and competitive offerings to inform product and marketing strategy.
• Commercial Readiness: Ensure regional sales, account management, and customer-facing teams have the tools, messaging, and materials needed to promote loyalty offerings.
• Performance Monitoring & Optimization: Track KPIs for loyalty program adoption and engagement; use data-driven insights to refine messaging, creative, and targeting strategies.
• Cross-Functional Collaboration: Partner with Product, Brand, Lifecycle Marketing, Commercial, and Analytics to align plans with the product roadmap and market needs.

Required Qualifications

• 5+ years in product marketing, preferably in tech, fintech, or consumer loyalty/rewards programs.
• Experience creating and managing go-to-market plans in partnership with cross-functional marketing teams.
• Strong skills in positioning, messaging, and value proposition development.
• Proven ability to apply a test-and-learn approach to optimize messaging and campaign performance.
• Strong Program Management Skills
• Excellent communication and presentation skills, with experience delivering clear product briefings.
• Comfortable managing multiple initiatives in a fast-paced, matrixed environment.
• Bachelor’s degree in Marketing, Business, or related field.

Preferred Qualifications

• Experience with emerging markets or new geographic expansion

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.