Product Manager - Content Ecosystem
Job Description
- Experience in overseas content creator operations and building overseas content ecosystems is preferred.
- Build and analyze the product content ecosystem, focusing on player-driven creative communities.
- Plan and execute marketing campaigns based on product features, user insights, and trends.
- Oversee and optimize player UGC ecosystem development and omni-channel operation plans.
- Monitor content operation data to enhance business objectives and key metrics.
- Establish and maintain relationships with high-quality content creators and conduct user research.
- Bachelor's degree or above.
- Ability to use English as a working language.
About NetEase Games:
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/
Responsibilities:
- Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
- Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channel player ecosystem operation plans, and drive implementation.
- Monitor and analyze content operation data, employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
- Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.
Requirements:
- Bachelor's degree or above, with the ability to use English as a working language;
- Experience in overseas content creator operations and building overseas content ecosystems is preferred.
- Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming, strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
- Platform-oriented mindset, with experience in user, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
- Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
