Product Manager, IP Partnerships

7 Minutes ago • 3 Years + • $117,000 PA - $179,600 PA
Product Management

Job Description

As Product Manager, IP Partnerships, you will guide the strategy of external brand and franchise collaborations for Apex Legends. You will translate cultural and fan insights into in-game cosmetic and event experiences that resonate globally, strengthening Apex Legends as a cultural touchstone while driving results. Responsibilities include defining and managing the IP partnerships roadmap, collaborating with internal and external teams, aligning content with franchise goals, analyzing performance metrics, and monitoring industry trends for new opportunities.
Must Have:
  • 3+ years in product management, licensing, partnerships, or live service games
  • Experience negotiating or managing external brand/IP collaborations
  • Familiarity with cosmetic-driven engagement in free-to-play titles
  • Knowledge of tools such as SQL, Tableau, or equivalent for performance reporting
  • Experience with Apex Legends' brand, tone, and community
  • Commercial and strategic mindset with partnership evaluation experience
  • Comfort working in a live service environment
  • Ability to connect data insights to creative and outcomes
  • Understanding of licensing processes, approvals, and relationship management
Perks:
  • Paid time off (3 weeks per year to start)
  • 80 hours per year of sick time
  • 16 paid company holidays per year
  • 10 weeks paid time off to bond with baby
  • Medical/dental/vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)
  • Bonus and equity (for certain roles)

Add these skills to join the top 1% applicants for this job

performance-analysis
game-texts
tableau
sql

JOB DETAILS:

Reporting Line: You will report to the Lead Product Manager for Apex Legends.

Respawn Entertainment

Founded in 2010, Respawn is the Academy Award-winning studio behind Apex Legends, Titanfall, Star Wars™ Jedi: Fallen Order, and more. We believe creative freedom leads to extraordinary games, and we're committed to sharing that passion with players worldwide.

Impact

As Product Manager, IP Partnerships, you will guide strategy of external brand and franchise collaborations for Apex Legends. You will translate cultural and fan insights into in-game cosmetic and event experiences that resonate globally. Your work will strengthen Apex Legends as a cultural touchstone while driving results.

Responsibilities

  • Define and manage the IP partnerships roadmap for Apex Legends.
  • Partner with other teams and external licensors to scope, evaluate, and deliver collaborations.
  • Align IP-driven cosmetics and events with franchise goals and player expectations.
  • Analyze partnership performance metrics (engagement, conversion, retention) and share insights.
  • Collaborate with marketing, content, and creative teams to ensure authentic integrations.
  • Monitor trends in entertainment, fashion, and fandom to identify partnership opportunities.

Required Qualifications

  • 3+ years in product management, licensing, partnerships, or live service games.
  • Experience negotiating or managing external brand/IP collaborations.
  • Familiarity with cosmetic-driven engagement in free-to-play titles.
  • Knowledge of tools such as SQL, Tableau, or equivalent for performance reporting.
  • Experience with Apex Legends' brand, tone, and community.

Core Experience

  • Commercial and strategic mindset with partnership evaluation experience.
  • Comfort working in a live service environment.
  • Connect data insights to creative and outcomes.
  • Understanding of licensing processes, approvals, and relationship management.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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