Product Marketing Competitive Intelligence Advisor

29 Minutes ago • 7 Years +
Product

Job Description

This role is a key Advisor of the Product Marketing team, responsible for leveraging competitive intelligence platforms and AI tools to research, analyze, and deliver actionable insights on competitors. The Advisor will work closely with subject matter experts, product marketing, and other stakeholders to ensure accurate, comprehensive, and effectively shared information across the organization. This position is ideal for someone who thrives on research, enjoys synthesizing complex information, and can collaborate effectively within product marketing and with cross-functional teams.
Good To Have:
  • High-level understanding of competitor landscapes and experience building competitor profiles
  • Experience in B2B financial services, fraud prevention, credit risk, data insights or related field
  • Product Marketing Alliance, Pragmatic Marketing and/or SCIP (Strategic and Competitive Intelligence Professionals) certification
Must Have:
  • Conduct in-depth research and analysis on competitors across multiple solutions areas
  • Utilize competitive intelligence platform and AI-driven tools to create, maintain, and update competitor profiles
  • Monitor industry news, competitor announcements, and emerging trends
  • Collaborate with internal SMEs to validate findings and ensure accuracy and relevance
  • Publish and distribute competitive intelligence content through the platform and communication channels
  • Partner with product marketing, sales enablement, and cross-functional teams for strategic planning and messaging
  • Maintain a consistent process for gathering, vetting, and sharing competitive updates
  • Minimum 7+ years of combined experience in competitive intelligence, market research, or B2B SaaS product marketing
  • Bachelor’s degree in Business, marketing, communications, or related field
  • Strong skills in researching, gathering, analyzing, and synthesizing information
  • Proficiency with competitive/market intelligence platforms and ability to leverage AI tools
  • Excellent critical thinking and project management skills
  • Ability to manage multiple projects and deadlines simultaneously
  • Proactively solve problems
  • Self-starter who thrives in a fast-paced, evolving environment
  • Detail-oriented yet able to focus on the big picture

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Job Description:

Impact You’ll Make:

This role will serve as a key Advisor of the Product Marketing team and is responsible for leveraging our competitive intelligence platform, AI tools, and other resources to research, analyze, and deliver actionable insights on competitors. The Advisor will work closely with subject matter experts (SMEs), product marketing, and other stakeholders to ensure that the information is accurate, comprehensive, and effectively shared across the organization. This role is ideas for someone who thrives on research, enjoys synthesizing complex information and can collaborate effectively within product marketing and with cross-functional teams.

This is a remote position and involves regular performance of job responsibilities including:

  • Conduct in-depth research and analysis on competitors across multiple solutions areas, including product offerings, positioning, pricing, and market strategies
  • Utilize our competitive intelligence platform and AI-driven tools to create, maintain, and update competitor profiles and summaries
  • Monitor industry news, competitor announcements, and emerging trends to identify potential threats and opportunities
  • Collaborate with internal SMEs to validate findings and ensure accuracy and relevance of competitive insights
  • Publish and distribute competitive intelligence content through the platform and other stakeholder communication channels
  • Partner with product marketing, sales enablement, and other cross-functional teams to ensure competitive insights are effectively used in strategic planning, messaging, and sales tools
  • Maintain a consistent process for gathering, vetting, and sharing competitive updates across the organization

Qualifications and Education:

What You’ll Bring

  • A minimum of 7+ years of combined experience in competitive intelligence, market research, technical sales, strategic insights, B2B SaaS product marketing, product management, or a related field
  • Bachelor’s degree in Business, marketing, communications, or related field or equivalent work experience
  • Collaborative approach in working with stakeholders to uncover insights, creating value differentiators and disseminating competitive knowledge for key cross functional partners
  • Ability to influence multiple stakeholders to ensure strategic insights are used to drive key business decisions
  • Strong skills in researching, gathering, analyzing, and synthesizing information from multiple sources
  • Drive to continuously improve the efficiency and effectiveness of insight efforts by uncovering innovative research, business analytics tools, techniques and processes including AI
  • Proficiency with competitive/market intelligence platforms and the ability to learn and leverage AI tools for research and content generation
  • High-level understanding of competitor landscapes and experience building competitor profiles is strongly preferred
  • Possess excellent critical thinking and project management skills with the ability to manage multiple projects and deadlines simultaneously and proactively solve problems.
  • A self-starter who thrives in a fast-paced, evolving environment
  • Detail-oriented yet able to focus on the big picture
  • Experience in B2B financial services, fraud prevention, credit risk, data insights or related field is preferred, but not required
  • Product Marketing Alliance, Pragmatic Marketing and/or SCIP (Strategic and Competitive Intelligence Professionals) certification is preferred, but not required

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

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