Product Marketing Manager

The Global Product Marketing team at eBay is seeking a strategic Product Marketing Manager to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role involves owning the strategy and narrative for C2C sellers, from initial interest to becoming habitual listers. The manager will drive a full-funnel growth strategy, understanding seller motivations, identifying product friction, defining priorities, and synthesizing insights across product and marketing to ensure private seller success. This senior PMM will lead funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

Must Have

• Own narrative and in-product experience for C2C seller products
• Prioritize high-impact opportunities for customer conversion, retention, and engagement
• Collaborate with cross-domain PMMs for seller journey enhancements
• Advise Product teams on seller motivations and friction points
• Use funnel-level insights to shape product prioritization
• Drive inbound strategy by gathering market insights and customer voice
• Develop core positioning for products
• Lead outbound product marketing for launches, sales enablement, and storytelling
• Be the voice of customers and an expert of personas
• Influence product roadmap with new/improved experiences based on research
• 6+ years experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry
• Deep end-to-end Product Marketing expertise
• Strong knowledge of Product-Market-Fit and Go-to-Market for business impact
• Demonstrated success in influencing and aligning cross-functional stakeholders and senior leadership
• Ability to communicate clearly and advocate for data-driven recommendations
• Proven ability to lead from ambiguity to structure

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team and Role

Global Product Marketing team at eBay is looking for a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role sits at the center of Product, Data, and Marketing, owning the strategy and narrative that moves private/ C2C sellers from initial interest to successful listers to becoming habitual sellers on eBay platform.

This Product Marketing role would drive a full-funnel growth strategy, with a deep understanding of seller motivations, identifying product experience friction, defining funnel-level priorities, and synthesizing insights across multiple product domains and marketing channels to drive actions that deliver private seller success. As the end-to-end owner of the C2C seller activation and growth journey, this senior PMM drives funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

What You’ll Do

1. Own the narrative and in-product experience for C2C seller product experiences. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross- domain PMMs to drive product and value prop enhancements for seller journey

2. Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value

3. Inbound and Outbound Product Marketing : In this role, you will balance both inbound and outbound product marketing workstreams. You will drive the inbound strategy by gathering market insights and the "voice of the customer" to influence the product roadmap and develop core positioning. On other hand, your outbound responsibilities will focus on bringing those products to market through high-impact launch campaigns, sales enablement, and compelling storytelling that drives adoption and growth.

4. Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

What you will bring:

• 6+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional stakeholders and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.