Product Marketing Manager

1 Month ago • 5 Years + • Product Management • $149,000 PA - $238,000 PA

Job Summary

Job Description

Figma is seeking a "full-stack" Product Marketing Manager to support its collaboration tools, FigJam and Figma Slides. The role involves partnering with product, sales, design, and marketing teams to develop and execute go-to-market strategies, product launches, and adoption plans. Responsibilities include owning product marketing efforts, leading launches, developing product messaging and positioning, managing beta programs, creating educational content, and supporting sales enablement. The ideal candidate should have over 5 years of product marketing experience, a proven track record in full-stack marketing, strong stakeholder management skills, and the ability to learn technical details.
Must have:
  • 5+ years in product marketing
  • Full-stack marketer experience
  • Cross-functional initiative leadership
  • Ability to learn new products/industries
  • Stakeholder management at all levels
  • Executive-level conversation driving
Good to have:
  • Online whiteboard/presentation software experience
  • B2B SaaS/Enterprise experience
  • Growth marketing experience
  • Brand designer/marketer collaboration

Job Details

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s collaboration tools–FigJam and Figma Slides. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll be doing at Figma: 

  • Take ownership of product marketing efforts for Figma’s collaboration products, FigJam and Slides, with responsibility for driving end-to-end go-to-market efforts
  • Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have:

  • 5+ years in product marketing 
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

  • Deep experience with online whiteboards and presentation software
  • Experience in B2B SaaS and/or Enterprise  
  • Experience in Growth Marketing
  • Experience working with brand designers and marketers
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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About The Company

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows

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