Product Marketing Manager Neurovascular/Peripheral - CEE & Baltics (Distributor Markets)

2 Months ago • 3 Years + • Product Management

Job Summary

Job Description

As a Product Marketing Manager Neurovascular/Peripheral, you will drive sales growth in the CEE and Baltics region by managing existing accounts and securing new business opportunities. Responsibilities include developing and implementing local marketing strategies for product launches and managing the product lifecycle, supporting commercial and strategic market development, leading marketing initiatives such as events and education programs, collaborating with sales, and adapting marketing materials. You will also monitor market trends and competitor activity.
Must have:
  • 3+ years of product marketing experience in MedTech
  • Experience with vascular or neurovascular products
  • Proven track record in product launches
  • Excellent English communication skills
Good to have:
  • Experience in CEE/Baltics markets
  • Bachelor’s degree in a related field; Master’s degree is a plus
Perks:
  • Innovation
  • Impact, great atmosphere & flat hierarchy
  • A Team That Inspires
  • Annual fitness subsidy
  • Comprehensive Employee Assistance Program
  • Paid Family Care Leave
  • Paid extra time off on December 24th and 31st
  • Employee Stock Purchase Program
  • Accident Insurance during business trips
  • Company car for private usage

Job Details

At Penumbra, innovation, teamwork, and initiative are more than values – they are the foundation of a workplace where every individual is encouraged to grow and make a real difference. We believe that the strength of our team lies in our diverse talents and shared passion for improving lives. If you’re looking for a role where your contributions matter, we invite you to join a company that values both personal development and impactful work.  


 As a leading MedTech company, we are dedicated to providingcutting-edge solutions for conditions such as stroke, pulmonary embolism, deep vein thrombosis, and acute limb ischemia. Headquartered in Alameda, California, Penumbra has over 4,500 employees worldwide and generated revenues of approximately $1.2 billion in 2024.   


We are looking for a Product Marketing Manager Neurovascular/Peripheral located in Poland,Hungaryor Latvia to drive sales growth, by managing existing accounts and securing new business opportunities in specialized medical fields. You will play a key role in product support, customer relationship management, and market analysis to meet sales targets.


What's In It For You

  • Innovation - With eight product launches in the past year alone, we continue to push boundaries and bring meaningful innovation to the market. 
  • Impact, great atmosphere & flat hierarchy –We offer a dynamic and inclusive environment where every team member has the opportunity to thrive and contribute to our mission. 
  • A Team That Inspires – Work alongside a diverse, open-minded, and supportive team that encourages personal and professional growth.  
  • Stay Active – Enjoy an annual fitness subsidy to support your healthy lifestyle.  
  • Support & Well-Being – Benefit from our comprehensive Employee Assistance Program, providing guidance and support in times of need.  
  • Family First – Receive two weeks of paid Family Care Leave to support a sick family member or in the case of bereavement.  
  • Vacation Time – In addition to your local vacation days, enjoy paid extra time off on December 24th and 31st.  
  • Boost Your Investments – Take part in our Employee Stock Purchase Program and enjoy 15% cashback on your investments.  
  • Accident Insurance – Stay protected with comprehensive accident insurance during all business trips.  
  • Company car for private usage  


Your Main Responsibilities

  • Develop and implement local marketing strategies for the successful launch, maturity, and discontinuation of products across approx. 12–15 countries in the CEE and Baltics region (distributor-led markets), in close collaboration with the EMEA Marketing and Sales teams. 
  • Plan and execute strategic product launches and campaigns, including hybrid Neurovascular and Peripheral Vascular portfolios, ensuring alignment with revenue tiers and market priorities. 
  • Act as the key local marketing partner for distributor markets: support commercial and strategic market development activities, prepare product launches, and facilitate strong cooperation between Sales Area Managers, distributors, and end-users, including case support such as distributor training and customer support, field visits, and customer face-offs. 
  • Lead marketing initiatives such as local events, workshops, and medical education programs; ensure content creation, KOL engagement, and alignment with budget and event calendars. 
  • Collaborate with Commercial Excellence and Sales to drive account segmentation, pricing proposals, and positioning strategies that reflect the local value proposition and competitive landscape. 
  • Ensure local adaptation of marketing materials, and maintain close alignment with branding, regulatory requirements, and Quality Management System (QMS) standards. 
  • Continuously monitor market trends, competitor activity, and campaign performance; proactively share insights and updates to inform tactical plans and regional strategy. 


What We Are Looking For

  • Bachelor’s degree in Marketing, Business Administration, Life Sciences, Public Health, Nursing, Radiography or a related field; a Master’s degree is a plus 
  • At least 3 years of hands-on experience in product marketing management within the MedTech industry, with a focus on vascular or neurovascular products or interventional use cases 
  • Proven track record in driving product launches from concept to execution, including lifecycle management and cross-functional collaboration 
  • Familiarity with local healthcare systems, potential reimbursement pathways, and regional market dynamics; experience in CEE/Baltics is a plus 
  • Strong communication and presentation skills, with the ability to explain complex topics clearly and confidently to internal and external stakeholders 
  • Excellent English skills (spoken and written); able to communicate transparently and collaborate across functions and cultures 
  • Willingness and enthusiasm for extensive travelling—approximately 60%, depending on needs—across the assigned region to build relationships and support local teams 
  • Analytical mindset with high attention to detail; proficient in data interpretation, Excel-based reporting, and preparing impactful PowerPoint presentations 
  • Solution-oriented and strategic thinker with the ability to prioritize, adapt quickly, and manage multiple projects in a dynamic environment 
  • Team player with a positive, collaborative mindset, openness to feedback, and a willingness to coach and be coached 


As we require fluent English skills and the recruiting process will involve English-speaking colleagues, we look forward to receiving your CV in English. 

Skills and a Cultural Match 

At Penumbra, we value your skills and qualifications above all else. We welcome candidates of any gender, ethnicity, religion, sexual orientation, or age. If you're skilled and a good match for our culture of collaboration, we want you on our team.  To learn more about Penumbra's commitment to being an equal opportunity employer, please take a look at our AAP-Policy-Statement.

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