Product Marketing, Senior or Staff Manager for Automotive ADAS/AD

18 Hours ago • 5 Years +
Marketing

Job Description

A successful candidate will join Qualcomm Japan Automotive Product Marketing team as a senior or staff manager, focusing on products and technologies for Automotive ADAS/AD ECUs, including SoC, software components, NPU, GPU, Neural Networks, and various sensors. This role involves promoting products to car OEMs, Tier 1s, Tier 2s, and partners, understanding Qualcomm's product lineup, identifying market demands, defining new features, and ensuring timely product incorporation. The manager will track issues and facilitate customer evaluations, with performance measured by revenue and influence on products.
Good To Have:
  • Product Marketing experience in ADAS/AD SoC & software, Neural Network, NPU, GPU.
  • Strong discipline for driving multi-year technology evolution cycles in a consistent manner.
  • Agility for managing changing market demands.
  • Ability to maintain understanding of rapidly evolving automotive requirements and regulatory requirements.
  • Strength in logical thought process, and a skill to explain it concisely.
  • Ability to negotiate successfully in a cooperative manner internally and externally.
Must Have:
  • Understand Qualcomm products lineup, including technical aspects, and promote them to customers.
  • Seek out demands for new features & new products through frequent communication with customers.
  • Define or help define requirements for new features & products, aligning with various teams.
  • Ensure products incorporate new and important features within the appropriate schedule.
  • Facilitate customers to evaluate new features & products to confirm desired results.
  • Track all issues during the process, including RFI & RFQ, and involve relevant members.
  • 5+ years of embedded system/product development or design experience.
  • 3+ years of project management experience.
  • Engineering understanding of technologies used by ADAS/AD systems.
  • Familiarity with ISO 26262, IEC 61508, and the concept of functional safety.
  • Business level fluency in Japanese & English.
  • Engineering bachelor's degree or higher.
Perks:
  • Qualcomm offers a world-class health benefit option providing world-class coverage to employees and their eligible dependents.
  • Our programs are designed to help employees build and prepare for a financially secure future.
  • Our self and family resources help you build emotional/mental strength and resilience, as well as define your purpose — in life and at work.
  • Qualcomm’s wellbeing programs and resources offer support to help employees Live+Well and Work+Well, so they can unlock their full potential at home, at work, and everywhere between.

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Job Posting Date

2025-10-30

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Company:

Qualcomm CDMA Technologies, Y.K.

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing

General Summary:

Principal Duties and Responsibilities:

  • A successful candidate will join Qualcomm Japan Automotive Product Marketing team as a senior manager (or a staff manager depending on skills & experience) in charge of products & technologies listed below:
  • SoC and various software components for ADAS/AD ECU.
  • NPU, GPU
  • Neural Network for image classification, segmentation, detection, estimation, object behavior prediction, route planning, etc.
  • Various sensors including camera, LiDAR, radar, etc.
  • This person will lead & contribute to the promotion of products & technologies listed above through discussions with car OEMs, Tier 1s, Tier 2s, and our partners developing automotive vehicles & various components going into them, e.g., cars, ADAS ECUs, HPCs, etc. while closely cooperating with various internal teams such as sales, business development, engineering.
  • This person’s tasks include the following:
  • To understand Qualcomm products lineup, including technical aspects, and then, to promote them to customers.
  • To seek out demands for new features & new products through frequent communication with customers such as car OEMs, Tier 1s, Tier 2s, and our partners.
  • To be always on top of rapidly evolving requirements & demand from the market.
  • To define or help define requirements for the new features & products while closely aligning with various teams including Product Management, Development, Technology teams at Qualcomm Headquarter, and other locations worldwide.
  • To ensure our products incorporate the new and important features within the appropriate schedule to hit the market at the right timing through daily communication with Product Management team members.
  • To ensure customers understand & to facilitate the customers to evaluate new features & products so that they confirm desired & planned results are achieved.
  • To track all issues during the above process – including RFI & RFQ -- and to involve relevant members from Engineering, Product Management, Executive teams, etc. for ensuring to provide answers & solutions to customers in a timely manner.
  • This person’s performance is measured by the revenue from products and technologies s/he is directly in charge of, and also influence s/he makes on other products.
  • Please note depending on the interests of him/her and the company, we may adjust responsibilities from time to time as Qualcomm itself will continue evolving.

Required Qualifications:

  • 5+ years of embedded system/product development or design experience. 3+ years of project management experience. Understanding of embedded system product development cycle.
  • Engineering understanding of technologies used by ADAS/AD systems.
  • Familiarity with relevant standards and regulations such as ISO 26262, IEC 61508, and the concept of functional safety.
  • Business level fluency in Japanese & English, and professional experience working in international teams.
  • Engineering bachelor's degree or higher.

Preferred Qualifications:

  • Product Marketing experience in charge of ADAS/AD SoC & software, Neural Network, NPU, GPU, etc.
  • This person will find the following useful:
  • Strong discipline for driving multi-year technology evolution cycles in a consistent manner.
  • Agility for managing changing market demands.
  • Ability to maintain the understanding of rapidly evolving automotive requirements and regulatory requirements through daily access to relevant documents (mostly in English) available from customers, industry organizations, internally, etc.
  • Strength in logical thought process, and a skill to explain it concisely.
  • Ability to negotiate successfully in a cooperative manner internally and externally.

Minimum Qualifications:

• Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.

OR

Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.

OR

High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

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