Programmatic Specialist

1 Month ago • 1 Years +

Job Description

The Programmatic Specialist supports campaign setup, management, optimization, and performance reporting. This role involves aiding Account Managers in executing and optimizing large online media campaigns, managing smaller accounts, assisting with client-facing performance reports, trafficking campaign tags into programmatic platforms, and ensuring accurate campaign implementation and pacing through QA processes. The specialist also provides monthly auditing reports and actualizes bill/pay systems.
Good To Have:
  • Experience with Verizon or Amazon
Must Have:
  • Aid Account Manager in execution, management, and optimization of large online media campaigns and programs
  • Manage the execution and optimization in preparation for campaign launch for smaller accounts
  • Assist in the development of client-facing campaign performance reports
  • Trafficking campaign tags into Programmatic platforms
  • Running the campaign QA process to ensure accurate campaign implementation and pacing
  • Providing monthly auditing reports to Agency partners & actualize bill/pay systems

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Overview

The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client. He/she provides input in the construction of client decks and status documentation.

The Specialist support the Account Manager and in client activation.

Responsibilities

  • Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
  • Manage the execution and optimization in preparation for campaign launch for smaller accounts
  • Assist in the development of client-facing campaign performance reports
  • Trafficking campaign tags into Programmatic platforms
  • Running the campaign QA process to ensure accurate campaign implementation and pacing
  • Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Qualifications

  • 1 year of experience in digital marketing
  • 1-year hands on experience with DV360 or Goggle
  • Experience with Verizon or Amazon is beneficial
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work

Additional information

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

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