Job Description
- Digital certificates in Google, Meta, or other platforms
- Analyze and understand advertising campaign objectives
- Build and execute Full Funnel media plans, selecting appropriate ATL and digital channels
- Manage advertising campaigns, including tracking and coordination with teams
- Understand and analyze campaign performance, adjusting strategy as needed
- Interact with media clients, creative agencies, media providers, and internal support areas
- Maintain constant client communication, effectively conveying media proposals and strategies
- Ensure compliance with company processes, policies, and procedures
- Knowledge of tools like TGI, GWI, IWKS, Instar, TOM Micro
- Proficiency in Excel, PowerPoint
- Intermediate handling of Meta Business Manager and Google AdWords
- Hybrid work
- Employee fund
- Life insurance
- Birthday off
- Opportunity to apply for global vacancies within the company
- Possibility to work up to 6 weeks a year from another country where Publicis Groupe is present (Work Your World initiative)
- Access to Marcel, an AI-based interaction and connection platform with e-learning tools like Udemy and LinkedIn Learning (over 30,000 courses)
Company Description
We are Publicis Media, the media-specialized solutions hub that is part of Publicis Groupe, the most valuable communications group worldwide. We leverage the power of modern media to create value for our clients and support them in their transformation and growth through the best talents in investment, strategy, analytics, data, technology, and performance, under our agencies: Starcom, Zenith, Spark Foundry, and our specialized units, Performics, Apex, and PMX.
Job Description
In Bogotá/Medellín – Colombia, we are looking for a Media Planner with 3 years of experience in the role with advertising and marketing agencies. Their mission will focus on building Full Funnel media strategies that maximize the impact of client campaigns by proposing the most suitable strategies for each medium, aligned with business objectives and needs.
Responsibilities
- Analyze and understand advertising campaign objectives.
- Build Full Funnel media plans and execute them with the teams, ensuring the selection of appropriate media for campaigns, both ATL and digital, among others.
- Manage advertising campaigns, including tracking, requests, and organization of activities with different teams.
- Understand and analyze campaign performance, adjusting strategy as necessary.
- Interact with media clients, creative agencies, media providers, and internal support areas of the agency.
- Maintain constant communication with clients, effectively conveying media proposals and advertising strategies, and ensuring a positive and collaborative relationship with the client.
- Ensure compliance with company processes, policies, and procedures, both locally and regionally.
Qualifications
- Knowledge of tools such as TGI, GWI, IWKS, Instar, TOM Micro and skills in Excel, PowerPoint.
- Intermediate handling of tools such as Meta Business Manager and Google AdWords. It's a plus if you have digital certificates in Google, Meta, or others.
Additional Information
What We Offer?
- We have an AI-based interaction and connection platform called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, with over 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
- We offer benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.
Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!
