Commerce Strategist

Company Description

We are Publicis Production Hub, the center of creativity, production, post-production, media, and data. Our ambition drives us to influence the world by helping brands become cultural icons. We are the production house of Publicis Groupe, the world's most valuable communication group, and in Colombia, we operate as one of the group's leading production studios globally, serving markets from all regions with the largest advertisers. We are committed to generating value beyond creativity and believe that every path to transformation, growth, and greatness is unique. Our core value drives us to work by valuing different perspectives, with a common goal, and as one team, "Pioneering What's Possible."

Job Description

We are looking for a to support the strategic development and execution of commerce initiatives. This role will work closely with the Commerce Lead and cross-functional teams to deliver consumer-centric and data-driven strategies through digital channels.

Responsibilities

• Develop commerce strategies tailored to specific markets, platforms, and consumer segments.
• Analyze performance data and consumer insights to optimize campaigns and guide future planning.
• Collaborate with creative, media, and technology teams to ensure cohesive and effective commerce experiences.
• Support the development of strategies for retail e-commerce (eRetail), direct-to-consumer (DTC), and commerce platforms.
• Contribute to client presentations, workshops, and strategic planning sessions.
• Monitor industry trends and competitor activities to identify innovation opportunities.

Qualifications

• 3 to 5 years of experience in digital strategy, commerce, or performance marketing.
• Strong analytical skills and experience with data tools (e.g., Google Analytics, eRetail dashboards).
• Excellent communication and presentation skills.
• Proficiency in English (spoken and written).
• Experience with fast-moving consumer goods (FMCG) or retail brands is desirable.

Additional Information

What We Offer:

• We have an interaction and connection platform based on artificial intelligence called Marcel, featuring e-learning tools like Udemy and LinkedIn Learning, with over 30,000 courses on various topics where you can train according to your interests. Additionally, it connects with over 100,000 creative minds of Publicis Groupe.
• We offer benefits such as hybrid work, employee fund, life insurance, a birthday day off, as well as the opportunity to apply for various global vacancies within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence under the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and community. Diversity and inclusion are key to our success!