[Publishing Div. 2] Sr. Influencer Marketing Manager - inZOI (7+ years)

9 Minutes ago • 7 Years + • Influencer Marketing

Job Summary

Job Description

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies, expanding our platforms and services to captivate an even larger fan base. KRAFTON Publishing Div.2 is seeking a Senior Influencer Marketing Manager for inZOI. This role involves deeply understanding the game's worldview and community, expanding awareness within the community through collaborations with influential individuals across various platforms, and contributing to the growth of the inZOI player community.
Must have:
  • Establish and execute influencer marketing strategies aligned with inZOI's community-centric growth.
  • Develop strategies for discovering and building relationships with suitable global and regional influencers.
  • Establish processes for collaboration with influencers.
  • Analyze and report campaign performance, deriving insights for future strategy improvement.
  • Build collaborative structures to create campaign synergy with internal teams and development studios.
  • Plan influencer guidelines for content creation consistent with the game's worldview.
  • Strategically allocate resources to maximize the effectiveness of community-centric growth strategies.
Good to have:
  • Deep understanding of inZOI or life simulation/simulation genre games
  • Experience leading a team performing online marketing related roles
  • Experience with global game launch campaigns
  • Expertise in various social media platforms
  • Experience in creative content production and direction

Job Details

Introducing Our Team (Project)

KRAFTON Publishing Div.2 is looking for a Senior Influencer Marketing Manager to lead influencer marketing for inZOI.

This role involves deeply understanding the game's worldview and community, expanding awareness within the community through collaborations with influential individuals across various platforms, and contributing to the growth of the inZOI player community.

Introducing the Mission We'll Accomplish Together:

  • Establish and execute influencer marketing strategies aligned with inZOI's community-centric growth.
  • Develop strategies for discovering and building relationships with suitable global and regional influencers.
  • Establish processes for collaboration with influencers.
  • Analyze and report campaign performance, deriving insights for future strategy improvement.
  • Build collaborative structures to create campaign synergy through cooperation with internal teams and development studios.
  • Plan influencer guidelines for content creation consistent with the game's worldview.
  • Strategically allocate resources to maximize the effectiveness of community-centric growth strategies.

We want to grow with someone who has these experiences! (Required Qualifications)

  • 7+ years of experience in influencer marketing or related fields.
  • Deep understanding and passion for the game industry.
  • Knowledge and experience with global and regional influencer networks.
  • Data-driven campaign performance analysis skills.
  • Excellent communication and negotiation skills.
  • Understanding and adaptability to diverse cultures and markets.
  • Business-level or higher English speaking and written communication skills.
  • No disqualification for overseas business trips.

If you have these experiences, you are the one we are looking for! (Preferred Qualifications)

  • Deep understanding of inZOI or life simulation/simulation genre games.
  • Experience leading a team performing online marketing related roles.
  • Experience with global game launch campaigns.
  • Expertise in various social media platforms.
  • Experience in creative content production and direction.

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To join KRAFTON's challenge, the following recruitment process is required:

  • Application Review > Phone Interview > Assignment > Technical Fit Interview > Culture Fit Interview > Offer & Onboarding
  • As this is an ongoing recruitment, it may close early if a suitable candidate is hired.
  • Successful candidates for each stage will be notified individually via the email or phone number registered in their application.
  • Please note in advance that the phone interview is an optional stage conducted as needed, not a mandatory one. Details will be provided individually.
  • Additional interviews may be added if necessary, and details will be provided individually.

Please check the required documents!

  • Resume (free format), Cover Letter, Career Description, Portfolio (required)
  • For new graduates, please focus on the cover letter; for experienced professionals, focus on the career description.
  • When attaching a portfolio, please check the information below.

Work Location

  • Yeoksam Centerfield East Tower

Employment Type

  • Full-time

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Please check the information below!

  • Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws.
  • False statements in your resume may lead to the withdrawal of the employment offer.
  • Please contact KRAFTON Careers FAQ for inquiries during the recruitment process.

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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Please check the information below

  • Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws
  • False statements in your resume may lead to the withdrawal of the employment offer
  • Please contact career@kraftton.com for other inquiries

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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