Regional Marketing Manager

The Eurasia Regional Marketing Manager will drive business growth in the Eurasia region by developing and implementing targeted marketing strategies. This role involves close collaboration with Product, Sales, and Event Marketing Teams to enhance market presence and achieve revenue targets. Key responsibilities include creating go-to-market and account-based marketing plans, analyzing campaign performance, leveraging digital tools for engagement, conducting market research, and developing high-impact marketing content. The manager will also enable sales teams and foster strong cross-functional relationships.

Must Have

• Turkish citizenship or work permit exemption in Turkey
• Fluency in English
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• Minimum 5 years of experience in marketing and demand generation campaigns
• Proven track record in planning and executing successful product or account-based marketing campaigns
• Experience with outbound marketing strategies (social media, email, advertising)
• Working experience with CRM tools (Salesforce) and marketing automation platforms (Marketo, Eloqua, Campaign Launchpad)
• Ability to create engaging and innovative copy and messaging
• Data-driven with experience in analyzing reports and metrics

Good to Have

• Fluency in Russian
• Proven experience working with commercial teams
• Knowledge of sales cycles and lead generation processes
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving abilities
• Strategic mindset for data insights and campaign optimization
• Customer-focused attitude with initiative and proactive approach
• Experience in field and/or product marketing roles, especially in Eurasia region
• Proficiency in market research methodologies and vendor management
• Ability to manage multiple projects effectively
• Knowledge and working experience of digital and AI marketing tools (e.g., Conversica AI Lead Qualification, DemandBase, ZoomInfo)

Perks & Benefits

• Health & Wellness care coverage
• Flexible Downtime (Generous time off)
• Continuous Learning resources
• Competitive pay
• Retirement planning
• Continuing education program with company-matched student loan contribution
• Financial wellness programs
• Family Friendly Perks (for partners and children)
• Retail discounts
• Referral incentive awards

About the Role:

Grade Level (for internal use):

10

The Team: The Eurasia Regional Marketing role is part of the EMEA Regional Marketing team and is focused on driving business growth in the region through targeted marketing strategies. This team member will play a crucial role in working closely with Product, Sales, and Event Marketing Teams to develop and implement initiatives that enhance our market presence and drive revenue. By leveraging insights and collaboration across departments, we aim to effectively meet the needs of our customers and capitalize on growth opportunities within the Eurasia region.

Responsibilities and Impact:

• Develop and implement strategic go-to-market and account-based marketing plans tailored to the Eurasia region, utilizing a mix of digital and traditional marketing tactics to drive sales leads and achieve revenue targets.
• Collaborate with sales teams to understand customer needs and ensure marketing initiatives align with the customer journey and buying cycle.
• Analyze campaign performance using data analytics to optimize marketing effectiveness and refine strategies based on insights.
• Leverage digital tools and platforms, including Social Media, CRM systems and marketing automation tools, to enhance customer engagement and lead quality.
• Conduct and present market research to identify trends and opportunities within the Eurasia region, ensuring marketing efforts are relevant and impactful.
• Partner with external agencies and vendors to execute marketing campaigns, ensuring alignment with brand standards and objectives.
• Craft and refine targeted copy and messaging; develop and optimize differentiated, customer value propositions tailored to relevant regional target personas, industries, products, and solutions.
• Create high-impact marketing and sales enablement materials and content, including videos, infographics, brochures that effectively and creatively communicate product value.
• Enable sales success by equipping teams with the knowledge, tools, and training needed to effectively communicate product offerings and value propositions.
• Collaborate and foster strong relationships across Product, Sales, and Event Marketing Teams to ensure alignment and effective execution of marketing strategies.
• Analyse data and metrics: Track, measure, and optimize marketing initiatives based on performance data.

What We’re Looking For:

Required qualifications and skill sets:

• Candidates must be Turkish citizens or individual who are exempt from work permit requirements in Turkey. Candidates must possess the necessary work authorization to be eligible for employment without the need for sponsorship or assistance
• Fluency in English is required, and while fluency in Russian is highly desirable, it is not essential.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• Minimum of 5 years of experience in marketing and demand generation campaigns.
• Proven track record of planning and executing successful product or account based marketing campaigns with measurable outcomes across outbound marketing strategies and tactics including social Media (LinkedIn, telegram) email, advertising etc.
• Working experience of CRM tools including Salesforce, CRM and marketing automation platforms e.g. Marketo, Eloqua or Campaign Launchpad.
• Ability to create engaging and innovative copy and messaging for marketing tactics that resonates with target audiences
• Data driven with experience in analysing reports and metrics to assess campaign success and make operational decisions

Additional preferred qualifications and skill sets:

• Proven experience working with commercial teams and knowledge of sales cycles and lead generation processes
• Excellent communication and interpersonal skills, with a strong ability to build relationships across teams and internal stakeholders to drive collaborative marketing and commercial initiatives.
• Strong analytical and problem-solving abilities, combined with a strategic mindset to leverage data insights for effective decision-making and campaign optimization.
• Customer-focused attitude with a passion for delivering exceptional experiences, demonstrating initiative and a proactive approach to challenges in a fast-paced environment.
• Experience in field and or product marketing roles, particularly within the Eurasia region, with proficiency in market research methodologies, vendor management, and the ability to manage multiple projects effectively.
• Knowledge and working experience of digital and AI marketing tools e.g. Conversica AI Lead Qualification, DemandBase, ZoomInfo

About S&P Global Commodity Insights

At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.

We’re a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights’ coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.

S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

For more information, visit http://www.spglobal.com/commodity-insights.

What’s In It For You?

Our Mission:

Advancing Essential Intelligence.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)