Sales Development Representative- Business Intelligence + Artificial Intelligence

Actian is expanding its Business Intelligence and AI capabilities and is hiring Sales Development Representatives to build pipeline for this growing sector. The role involves engaging prospects interested in AI-powered data visualization and analytics, guiding them from initial interest to meaningful conversations. This position combines inbound qualification with strategic outbound outreach, offering exposure to product-led growth and modern AI-driven use cases.

Must Have

• Serve as the first point of contact for prospects exploring Actian’s BI and AI-powered analytics tools.
• Engage users of free or trial BI tools and qualify them for upgrade and expansion opportunities.
• Identify business needs, stakeholders, and use cases, and document insights in Salesforce.
• Drive outbound outreach into target accounts and new personas within existing Actian customers.
• Prioritize accounts based on engagement data, intent signals, and ICP alignment.
• Support pipeline generation across net-new and expansion motions.
• Execute thoughtful, multi-channel outreach that highlights ease of use, business value, and AI-driven insights.
• Tailor messaging to business users, analysts, and technical stakeholders.
• Position Actian as a modern, differentiated BI/AI platform in a competitive landscape.
• Partner with Account Executives, Sales Engineers, Marketing, and Customer Success to progress opportunities.
• Share feedback from the field to refine messaging, campaigns, and product positioning.
• Maintain accurate territory plans, activity tracking, and pipeline data in Salesforce.
• 6+ months of sales, customer success, or customer-facing experience.
• Comfort engaging a range of stakeholders via phone, email, and social channels.
• Strong discovery skills and ability to communicate value clearly.
• Interest in BI, analytics, and AI-driven technology.
• A proactive, self-motivated approach with strong organization and follow-through.

Good to Have

• Experience with Salesforce
• Experience with modern sales tools (ZoomInfo, Cognism, Outreach, Demandbase, Gong, LinkedIn Sales Navigator)

About Actian

Actian is reaching new heights under the seasoned leadership and innovative approach of some of the industry’s brightest minds. Backed by HCL Technologies and Sumeru Equity Partners, Actian delivers trusted data solutions that power analytics, applications, and AI at scale. Through recent acquisitions, we are significantly expanding our Business Intelligence and AI capabilities, enabling organizations to turn raw data into actionable insights through modern, intuitive analytics experiences.

We are hiring SDRs to help establish and scale pipeline for this fast-growing BI/AI pillar.

The Role

As a BI & AI SDR, you will focus on engaging prospects interested in AI-powered data visualization and analytics. You will introduce Actian’s BI solutions to business analysts, data teams, and end users—guiding them from initial interest or free usage into meaningful conversations.

This role blends inbound qualification with strategic outbound outreach and offers strong exposure to product-led growth, analytics buyers, and modern AI-driven use cases.

What You’ll Do

• Qualify & Convert Interest
• Serve as the first point of contact for prospects exploring Actian’s BI and AI-powered analytics tools.
• Engage users of free or trial BI tools and qualify them for upgrade and expansion opportunities.
• Identify business needs, stakeholders, and use cases, and document insights in Salesforce.

• Prospect & Expand
• Drive outbound outreach into target accounts and new personas within existing Actian customers.
• Prioritize accounts based on engagement data, intent signals, and ICP alignment.
• Support pipeline generation across net-new and expansion motions.

• Engage & Differentiate
• Execute thoughtful, multi-channel outreach that highlights ease of use, business value, and AI-driven insights.
• Tailor messaging to business users, analysts, and technical stakeholders.
• Position Actian as a modern, differentiated BI/AI platform in a competitive landscape.

• Collaborate & Execute
• Partner with Account Executives, Sales Engineers, Marketing, and Customer Success to progress opportunities.
• Share feedback from the field to refine messaging, campaigns, and product positioning.
• Maintain accurate territory plans, activity tracking, and pipeline data in Salesforce.

• Success Metrics
• Qualified meetings and opportunities generated
• Conversion of free or inbound interest into sales conversations
• Consistent activity levels and pipeline contribution
• Strong Salesforce hygiene and territory management

What You’ll Need

• 6+ months of sales, customer success, or customer-facing experience
• Comfort engaging a range of stakeholders via phone, email, and social channels
• Strong discovery skills and ability to communicate value clearly
• Interest in BI, analytics, and AI-driven technology
• A proactive, self-motivated approach with strong organization and follow-through
• Experience with Salesforce and modern sales tools (ZoomInfo, Cognism, Outreach, Demandbase, Gong, LinkedIn Sales Navigator) is a plus

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.