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At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.
In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.
Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
The Alliances team partners with leading technology providers to drive business
results by combining the right solutions with strong strategic relationships. The Alliance
Enablement Hub provides centralized operational support, enabling scalable, efficient delivery of Alliance programs through process excellence, data management, and cross-functional collaboration.
The Alliances Sales Excellence Senior Associate will act as a key enabler of PwC’s Alliance
growth strategy, driving data integrity, surfacing actionable insights, and aligning investment strategies across platforms. This role brings together ecosystem intelligence, account strategy, and sales enablement to strengthen market execution and ensure investments deliver measurable impact.
You will work closely with Alliance and sales leaders, leveraging data-driven analysis, strategic account insights, and ecosystem monitoring to optimize engagement, accelerate go-to-market performance, and enhance PwC’s positioning within the Alliance ecosystem.
Sales Excellence & Account Management
• Manage alliance deal registration across Salesforce, and partner portals; ensure data
accuracy and revenue integrity.
• Oversee account list management, tagging, and reconciliation aligned to practice
priorities.
• Validate win forecasts; prepare deal submission files for alliance ecosystem ranking.
• Curate vendor and ecosystem intelligence to identify new opportunities and influence
sales strategy.
Insights & Strategic Enablement
• Translate complex account and ecosystem data into strategic insights that inform
leadership decisions and practice planning.
• Deliver recurring intelligence updates and visualizations that highlight growth trends,
market opportunities, and investment outcomes.
• Curate prioritized account lists and strategic recommendations in collaboration with sales leadership to drive go-to-market focus.
Ecosystem Intelligence & Market Scanning
• Continuously monitor the Alliance and vendor landscape, leveraging emerging
technologies and AI tools to identify disruptors, innovators, and competitive shifts.
• Synthesize ecosystem intelligence into reference materials, playbooks, and use case briefs to inform strategy and client discussions.
• Provide forward-looking insights that help Alliance leaders anticipate market trends and
refine investment approaches.
Stakeholder Engagement & Content Delivery
• Collaborate with internal stakeholders to drive the coordination and execution of annual
planning cycles, ensuring alignment across teams and timely deliverables.
• Create and manage communication strategies to engage stakeholders and promote
Alliance initiatives (QBRs, presentations, etc).
• Promote best practices and share knowledge among stakeholders both onshore and
offshore.
• Bachelor’s Degree
• 2-4 years of relevant experience in data analysis, business research, or
Alliance/operations support.
• Advanced proficiency in Microsoft Office applications, including PowerPoint, PowerBI,
Excel, Word, and Outlook
• Strong stakeholder management skills and ability to work in a matrix environment.
• Proven ability to translate data into actionable insights and support strategic decisionmaking.
• Ability to work effectively in team environments, contributes to shared goals, and builds
strong working relationships across functions and levels.
• Strong project management and prioritization skills
• Excellent communication skills (written and verbal) with experience creating executiveready materials.
• Highly organized, detail-oriented, and committed to delivering high-quality work.
• Experience in Alliance ecosystems (SAP, Oracle, Salesforce, AWS, Microsoft).
• Salesforce CRM knowledge (ideally but can be trained)
• Experience with data visualization and business intelligence tools (e.g., Power BI)
• Knowledge of market research databases (Factiva, OneSource, Bloomberg)
• Exposure to project management methodologies and operational process improvement
• Exposure to consulting or professional services environment
• Strong problem-solving ability with the flexibility to adapt to changing priorities
All qualified applicants will receive consideration for employment at PwC without regard to ethnicity; creed; color; religion; national origin; age; disability; neurodiversity; sexual orientation; gender identity or expression; marital; or any other status protected by law. PwC is proud to be an inclusive organization and equal opportunity employer.