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Senior Analyst - TV Activation

Tamil Nadu, India (On-site)

Senior Analyst - TV Activation

1 Month ago • 4-8 Years • Campaign Management

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Job Description

The Senior Analyst - TV Activation role at Paragon involves supporting the Addressable Trading Manager in handling campaign queries and managing programmatic, social, or search campaigns. Responsibilities include applying daily campaign pacing adjustments, building campaign evaluations, creating tactical plans, and setting up campaigns across various platforms. The candidate will work closely with Account Managers to ensure timely delivery and optimal performance.

Must have:

Campaign setup and management
Daily pacing adjustments
Campaign performance evaluation
Tactical plan creation
Platform setup expertise

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The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Key responsibilities:
Supports in the delivery of Programmatic, Social or Search campaigns
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
Supports campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Works closely with Account Managers to set up campaigns across various platforms
Manages the time management flow, from delivery of creative assets to setup the campaigns on time

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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About The Company

Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.