Job Description
Location:
New York, NY
The Senior Commerce Director is a key leadership role in the Revenue organization, reporting to Executive Director, Commerce - Portfolio 1. The Senior Commerce Director, GQ will be responsible for developing the overarching commerce strategy for the style, grooming & fitness category to meet our ambitious goals to expand the GQ business globally. The role will lead a dedicated skilled team including Associate Commerce Director plus Editors, Writers and Producers with a cross-functional network across Editorial, Product, Audience Development and Analytics to deliver revenue and profit goals. The ideal candidate has experience managing a high-performing team with a passion for the style, grooming & fitness industry and e-commerce landscape.
Primary Responsibilities
- Business owner for commerce revenue for GQ
- Create a unique commerce proposition and strategy, reinforcing GQ’s service offering as a global style, grooming & fitness planning destination
- Identify long term strategic growth opportunities across a 3, 4 and 5 year period
- Benchmark brand versus direct competitors and style, grooming & fitness content
- Work closely with broader revenue organization to identify strategic partnership opportunities to drive total Condé Nast revenue across the style, grooming & fitness categories
- Evaluate and recommend e-commerce investments and lead the development of business cases and plans
- Own a brand-aligned category, curation and merchandise strategy with pricing architecture across the style, grooming & fitness verticals to deliver a quality experience in service to readers, capitalizing on market trends
- Collaborate with data, analytics, and product functions to identify initiatives to drive future revenue growth
- Collaborate with cross-functional experts to maximize all go-to-market commerce activity including newsletter, social media, paid campaigns, events and emerging channels
- Synthesize insights from a set of data sources to inform future content and monetization strategies
- Manage a growing, high-performing team and build a dynamic working culture reflecting Condé Nast values
- Develop strong cross-functional relationships across the Condé Nast organization, leveraging strong executive presence to influence decisions and achieve buy-in on strategies
- Demonstrate a deep understanding of storytelling across multiple platforms and formats to the target audience and define best practices to reach and engage with them
- Accountable for content strategies, editorial production, product testing, and overall editorial voice, tone and quality
- Strategize, plan, and ensure timely execution of weekly, seasonal, and tentpole content calendar that leverages SEO opportunities and business insights
- Synthesize purchasing data, consumer trends, and competitive analysis to make informed, strategic editorial decisions that drive key commerce KPIs
- Works closely and collaboratively with editorial, advertising, engineering, video, and design teams and pushing forward commerce initiatives
- P&L management including revenue and personnel costs
- Recommend effective processes and procedures to improve workflow and results.
- Other duties as assigned
Key relationships will include:
- SVP Commerce & Executive Director, Commerce Portfolio 1
- GQ Editorial Team
- Partnerships & Sales Teams
- Cross-functional teams (SEO, newsletter, CRM, social, analytics, technology, finance)
- Third parties (content production, data, offers)
Skills & Qualifications
- Best in class execution from ideation to execution with deep understanding of the style, grooming & fitness category across editorial, brands and retailers
- 10+ years' experience in the e-commerce or DTC space
- Merchandising experience preferred
- Proven partner relationship management with a commercial viewpoint
- Experience driving and optimizing an e-commerce business is required
- Team management and 5+ years of leadership experience is required
- Comfortable with revenue forecasting and planning
- Experience communicating with and presenting to senior executives, and translating company priorities into actionable goals for teams
- Demonstrated history of fostering and sustaining a diverse and inclusive team with expertise in mentorship and team leadership
- Strong organizational skills with excellent attention to detail and the ability to juggle multiple priorities
- Knowledge of best-in-class SEO best practices
- Ability to size business opportunities and leverage data to influence everyday priorities to meet revenue goals
This position is based at our headquarters at 1 World Trade Center, New York, NY
The expected base salary range for this position is from $155,000-$175,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.