Senior Director, Media Strategy and Planning

The Senior Director, Media Strategy & Planning leads the development of integrated media strategies for healthcare providers and patients. This role involves guiding go-to-market approaches, delivering innovative solutions, and collaborating with media planning, analytics, and senior leaders. The position focuses on strategy, leadership, and storytelling to drive meaningful outcomes in healthcare communications.

Must Have

• Lead integrated media strategies for HCP and patient audiences across channels.
• Oversee cross-channel planning and optimization to support client objectives.
• Guide the pitch process and develop compelling, insight-driven strategic narratives.
• Collaborate with planning, research, and analytics teams to shape media recommendations.
• Mentor and elevate junior team members in strategy, communication, and business thinking.

Good to Have

• Knowledge of emerging media technologies and their application in healthcare.
• Experience shaping cross-functional collaboration with planning, analytics, or research teams.
• Ability to craft frameworks that simplify complex media challenges for clients.
• Comfort operating in a fast-paced environment with shifting priorities.
• Experience contributing to new business development efforts.

Perks & Benefits

• Consciously creating a culture where everyone can thrive and grow in their careers.
• Commitment to diversity and inclusion (Black people, Indigenous peoples, other people of color, people with disabilities, gender and sexually diverse communities).
• Inclusive, barrier-free recruitment process and work environment.
• Accommodation for accessibility needs.

Company Description

The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Media Strategy & Planning Craft

Our Media Strategy & Planning craft partners with clients to build integrated, insight-led media programs that reach healthcare providers and patients with clarity and impact. The team blends strategic thinking, data-driven decision making, and deep channel expertise to guide clients through evolving media landscapes and deliver meaningful results.

Job Description

The Senior Director, Media Strategy & Planning, leads the development of integrated media strategies that shape how healthcare providers and patients engage with critical information. This role partners closely with media planning, analytics, and senior leaders to guide go-to-market approaches and deliver innovative, evidence-based solutions. The position is ideal for someone who thrives at the intersection of strategy, leadership, and storytelling, and who is passionate about driving meaningful outcomes in healthcare communications.

What You’ll Do:

• Lead integrated media strategies for HCP and patient audiences across channels.
• Oversee cross-channel planning and optimization to support client objectives.
• Guide the pitch process and develop compelling, insight-driven strategic narratives.
• Collaborate with planning, research, and analytics teams to shape media recommendations.
• Mentor and elevate junior team members in strategy, communication, and business thinking.

Qualifications

Required:

• 8–12 years of experience in media strategy, ideally within healthcare or pharmaceutical marketing.
• Strong understanding of HCP and patient audience segmentation and measurement.
• Experience leading pitches and developing data-driven strategic narratives.
• Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
• Excellent communication and presentation skills for internal and client audiences.
• Demonstrated leadership and mentoring experience.

Desired:

• Knowledge of emerging media technologies and their application in healthcare.
• Experience shaping cross-functional collaboration with planning, analytics, or research teams.
• Ability to craft frameworks that simplify complex media challenges for clients.
• Comfort operating in a fast-paced environment with shifting priorities.
• Experience contributing to new business development efforts.

Additional Information

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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