Senior E-commerce Specialist

2 Months ago • 4-8 Years • Marketing • Campaign Management

Job Summary

Job Description

As a Senior E-commerce Specialist at Publicis Groupe, you'll be responsible for strategizing and executing paid online acquisition efforts across platforms like Facebook, Twitter, Instagram, TikTok, SEM, GDN, and affiliate marketing. Key responsibilities include data collection, performance tracking against KPIs (CPI, CPO, CPA, PPC), managing project workflows, providing performance analyses, and client servicing (briefings, strategy planning, budget allocation, reviews). You will collaborate closely with account teams, troubleshoot technical issues, innovate for growth, stay updated on market trends, share best practices, and mentor other team members. The role demands full ownership of campaign performance and aligned KPIs.
Must have:
  • Execute paid online acquisition
  • Data analysis & KPI tracking
  • Campaign management & workflow
  • Client servicing & collaboration
  • Technical troubleshooting
  • Performance improvement & innovation

Job Details

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

 

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

  • Help in the strategy (if required) for and execute all local paid online acquisition efforts including:
  1. Facebook, Twitter, Instagram, Tik-Tok ads
  2. Search engine marketing (SEM)
  3. Google Display Network (GDN) and other Banner ads
  4. Affiliates
  • Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Manage day to day workflow and setup for projects and campaigns across platformst.
  • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
  • Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews.
  • Spearheading relations with account team working on common accounts to ensure alignment with clients.
  • Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones.
  • Innovating to improve performance, growth and profitability across all channels.
  • Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition.
  • Share best practices with peers within group.
  • Accountability and full ownership for campaign performance and aligned KPIs.
  • Training and mentoring executives to take up implementations across platforms.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Twitter: @PublicisGroupe

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Website: www.publicisgroupe.com

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