Senior Growth Data Analyst
Job Summary
Job Description
This role involves leading problem-solving and strategy design to enhance demand and growth metrics for GoFood. The Business Analyst will focus on growing demand within GoFood's affluent segments, identifying growth opportunities, recommending product and marketing strategies, and tracking key growth metrics. The objective is to create value through an affordable food delivery service mode. Responsibilities include driving segment growth and monetization by analyzing user-partner interactions, leading end-to-end strategy execution (hypothesis development, A/B testing, campaign strategies), reporting metrics, and collaborating with cross-functional teams like Business, Product, Marketing, and Research.
Must have:
- Drive GoFood Affluent segment's growth and monetization
- Lead end-to-end strategy execution
- Act as a strategic thought partner
- Collaborate cross-functionally
- Conduct competitive benchmarking
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Business Analytics or equivalent experience
- 2+ years of experience in Business Analytics, BI, Strategy, or Growth
- Hypothesis-driven thinking process
- Manipulate large amounts of raw data
- Communicate insights to a wider audience
- Proactive and team-player attitude
- General project management skills
Good to have:
- Strong knowledge of SQL/Bigquery
- Familiarity with A/B testing concepts
- Basic understanding of analytic and database tools (e.g., Tableau)
7 skills required
Job Details
About the Role
Here comes a new challenge for you who is seeking the next leap in your career growth, being our Business Analyst for our GoFood Growth Team!
In this role, you will lead problem-solving processes and strategy design with focus on improving demand and growth metrics for GoFood. With focus on growing GoFood affluent segments’ demand, you’ll scout for growth opportunities, recommend the product and marketing strategies, and track key growth metrics.
In short, you’ll wake up every day and think of new ways to create values with our newly-different affordable mode for the country’s beloved food-delivery service, how cool is that!
What You Will Do
- Drive GoFood Affluent segment’s growth and monetization by analyzing user-partner interactions using Gojek’s vast data.
- Lead end-to-end strategy execution: develop hypotheses, run A/B tests, craft product, incentive, or campaign strategies, and report key metrics to stakeholders.
- Act as a strategic thought partner, uncovering insights to identify root causes and opportunities.
- Collaborate cross-functionally with Business, Product, Marketing, Regional, Research, and Intelligence teams to address user pain points and implement solutions.
- Conduct competitive benchmarking with local and international counterparts to inform strategy.
What You Will Need
- To start, for those with BI / biz analytics background but keen to become a business decider, you are the one! 😀
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Business Analytics or equivalent experience
- 2+ years of experience within one or more of the following fields: Business Analytics, Business Intelligence, Strategy and Planning, Growth
- Hypothesis-driven thinking process and comfortable with manipulating large amounts of raw data
- Able to uncover the narrative and relationship behind the numbers and communicate the insights to a wider audience
- Strong knowledge of SQL/Bigquery and A/B test concept is highly desirable and basic understanding of analytic and database tools common within a marketing organization (e.g.,, Tableau, etc.)
- A proactive and team-player attitude with general project management skills to manage projects and effectively collaborate with stakeholders
About the Team
Meet the team that has been instrumental in Gojek's growth! We served more than 200 million transactions every month! Also, we strengthen the business group by having deeper knowledge about what are the best recommendations and promotions that are suitable for the customer's needs. From recommending what is the best meal to cheat your diet at 10 pm or offering the latest promotion near your place, we always seek how to extend the product value through our most up-to-date data and marketing solution.
GoFood Growth pod consists of more than 50 persons that consist of different roles , we seek to improve ourselves by learning from everyone. You will get to meet with almost every team there is in Gojek, from the Product Manager, Data Science, to the Operation team. This team is the melting-pot for the Econ, Marketeers, and the Data geeks. While the script running and the campaign launching, we often kill the time by fooling around by imposing ourselves in Among Us or build an alibi as the "Loyal servant of the Arthur" in Avalon (hey, I'm not the minion guys 😃).
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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