Senior Manager Consumer Marketing

undefined ago • 8 Years + • Marketing

Job Summary

Job Description

As Senior Consumer Marketing Manager, you will drive the definition, development, and introduction of products that meet consumer needs, translating market insights into winning concepts and integrating them into product roadmaps. You will steer the product development process from idea to market, collaborating with various internal and external disciplines including Innovation, Technology & Development, Design, manufacturing, and sales organizations. You will also contribute to extending the lifecycle of existing products and ensure successful product launches with local marketing teams.
Must have:
  • Drive product definition, development, and introduction
  • Translate market insights into winning concepts
  • Steer product development (PDLM) process
  • Collaborate with cross-functional teams and external partners
  • Master's degree in Business Administration or Marketing
  • Minimum 8 years experience in product development or similar role
  • Knowledge of consumer product marketing/brand management
  • Strong analytical skills
  • Strong communication skills
  • Excellent project management skills
Good to have:
  • MBA
Perks:
  • Challenging, innovative environment
  • Great opportunities for exploration
  • Ability to grow professional and personal skills
  • Freedom to perform job independently

Job Details

Your challenge

As Senior Consumer Marketing Manager, we offer you an attractive balance of strategic thinking and hands-on activity in an international business environment while taking initial ideas through to product development and market introduction.

Your responsibilities

  • Driving the definition, development and introduction of product that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs. You will translate in-depth market, consumer and shopper insights, as well as competitive analyses into winning concepts. You will then integrate these new concepts into product roadmaps, develop and bring the concept from idea to market with communication.
  • Steer the product development (PDLM) process from start to end, taking initial ideas through to product development and market introduction.
  • Interact with various disciplines including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.
  • Work together with external partners to drive the propositions and maximize success.
  • Help to extend the lifecycle of existing products by contributing with your marketing views.
  • Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.

Your team

You will be part of the Philips Beauty team, within the Business Group Personal Health. You will join us in the Haircare team base in Hong Kong, reporting to Business Category Leader. Philips is an important and recognized brand globally. You will be working in a network of various stakeholders based in the Netherlands (e.g. consumer marketing team, central communication team, market intelligence specialists) and in the countries (e.g., downstream marketing specialists).

Our offer

We welcome you to a challenging, innovative environment with great opportunities for you to explore.

We are looking for

  • Master degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA
  • Minimum 8 years of working experience in a product development or a similar role within a consumer-oriented product company.
  • Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.
  • Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets.
  • Strong analytical and communication skills.
  • Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
  • Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization

In return, we offer you

A challenging and diverse position in an innovative company. You will have the ability to grow both your professional and personal skills. You will have freedom to perform your job independently.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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